How We Got This Margarita To Mingle With The Whole Foods Crowd
41%
Increase in Sales in 12 Weeks
The Problem
The client faced a significant challenge: they’d invested zero marketing dollars in their brand and relied exclusively on organic growth. They wanted to increase awareness of their product in Whole Foods stores, particularly in Northern and Southern California, but had never previously invested in paid advertising. They turned to GR0 to tackle this issue by implementing a paid social media strategy that generated demand, leading to increased interest on Whole Foods' website and greater in-store sales. By featuring the client's product, Yuzy, in advertisements, GR0 successfully raised awareness and boosted sales.
Our Services
• Paid Search
• Paid Social
• Meta only
Our Strategy
To address the client's problem and goal of awareness in Whole Foods, we launched a traffic campaign focused on driving customers to the store locator page in targeted areas. Initially, we grouped zip codes into Northern and Southern California regions to optimize targeting. However, our account manager identified that performance could be further improved by consolidating the ad sets. This adjustment significantly increased the click-through rate, rising from 1.33% to 2.14%.
Key strategies utilized in this campaign included traffic campaigns optimized for landing page views and open targeting for audiences aged 21 and above. We also provided strategic advice on refining the video content provided to us, ensuring that the media aligned with the campaign goals and resonated with the target audience.
Examples
We tailored traffic campaigns to direct potential customers to the Whole Foods store locator page, leading to increased in-store sales and heightened brand awareness in both Northern and Southern California.
We implemented open targeting for individuals aged 21 and above, allowing us to reach a wider yet relevant audience to promote the Yuzy brand.
Our Results
• 41% Increase in Sales in 12 Weeks: Within a 12-week period in 2024, GR0’s advertising campaigns have driven a 41% increase of in store sales at low performing WF locations. These efforts took Whole Foods locations that were not generating sales for Yuzy and turned them into top performing retail locations.
Proven Success
What makes us most proud of our work with YUZY is how we used our understanding of the customer journey to optimize for results. Despite limited access and the need to generate sales at Whole Foods, we worked around these challenges by using traffic objectives strategically. Our approach of combining the store locator tool with landing page view optimization proved to be the most effective way to achieve our desired outcomes.
The client was highly appreciative of our innovative approach to solving this challenge and praised our accessibility and communication, which kept them in the loop throughout the campaign. They valued our efforts to share insights from Shopify and other platform data, providing them with useful learnings and actionable information to enhance their strategies. The Yuzy team felt like we were true partners, dedicated to helping them achieve their goals.
Key Takeaways
Paid social ads can effectively drive brick-and-mortar sales.
Paid social can boost sales even without direct attribution as long as revenue is carefully monitored.
The GR0 team will collaborate with you to develop unique and innovative solutions tailored to your company's goals.
