The Problem

This celebrity-backed beauty brand had a strong presence in the market, but their content strategy wasn’t keeping up. They were constantly creating brand-new ads without optimizing what was already working. Instead of iterating on high-performing creative, they were starting from scratch every time — missing out on opportunities to refine, test, and improve and costing themselves unnecessary money.

The challenge? Maximizing the impact of their content while keeping their messaging fresh. Consumers connected most with their celebrity spokesperson, but the brand wasn’t fully leveraging that engagement. Needing to boost conversion rates and develop a more strategic approach to their creative, they turned to us.

Our Services

• Creative

Our Strategy

Instead of churning out new creative, we focused on optimizing what was already working. We leaned into content featuring the brand’s celebrity spokesperson, knowing that their messaging resonated most with their target audience. By repurposing and refining existing assets, we gave their content new life without reinventing the wheel.

We tested fresh creative concepts designed to feel more organic and engaging — like integrating comment replies that made it seem like the celebrity was responding directly to customers. We also experimented with UGC-style green screen hooks, overlaying real customer reviews on celebrity content to build authenticity and trust. Every piece of content was fine-tuned to drive engagement, improve conversion rates, and maximize ad efficiency — and it worked!

Examples

• Used comment reply ads to create the illusion of direct engagement from the celebrity.

• Added a green screen UGC hook, overlaying real reviews on top of celebrity imagery.

• Incorporated customer testimonials with imagery and video featuring the celebrity.

• Reworked existing high-performing content into new variations for continued optimization.

• Tested different creative formats to find the best-performing combinations.

Our Results

• 20% Boost in Conversion Rate

• 9% Increase in ROAS 

Proven Success

By reworking existing content and leaning into the celebrity’s influence, we helped the brand drive real results without constantly creating new assets. Optimizing what was already working gave their ads new life, improving performance while keeping costs efficient.

The combination of creative testing, UGC integration, and refined messaging delivered sustained growth. As the campaign evolved, conversion rates climbed, ROAS improved, and engagement surged — proving that smart creative strategy can make all the difference.