The Problem

Cadence was a major player in the petroleum space, but online, they barely existed. No website, no rankings, no blog, no real digital footprint. Their reputation was strong in the field, but if you searched for them online, you’d find crickets. They needed a site that reflected their scale, content that explained their value, and a real strategy to start showing up in search. That’s where we came in.

Our Services

• Content (GR0-written SEO blogs)

• Consulting (on-page optimizations & strategy)

• Link Building (branded backlinks)

• Technical SEO guidance

• Website redesign consulting

• Internal linking strategy support

• CTA and lead quality consultation

Our Strategy

Our team at GR0 kicked things off by building the foundation. That meant partnering closely with Cadence’s team to launch a new SEO-first website, write all new core content, and roll out a blog strategy focused on high-intent, industrial keywords. We layered in targeted backlinks and on-page SEO across every touchpoint to strengthen site authority from the ground up. Our teams met weekly to align on priorities, share insights, and move quickly. From technical SEO to CTA placement, every element was intentional — and designed to turn Cadence from an offline leader into a visible, competitive force online.

Examples

• Built a custom redirect map to preserve legacy equity during the site migration.

• Updated metadata across priority pages to target high-value industrial keywords.

• Audited and restructured header tags sitewide to improve crawlability and UX.

• Advised on internal CTAs and conversion pathways to improve lead quality.

• Created custom content calendars based on seasonal fuel demand trends.

Our Results

• 3,800% increase in non-branded keyword rankings.

• 71% average monthly growth in organic impressions.

• 40x boost in organic traffic.

• 484 keywords ranking in the top 10.

Proven Success

In just eight months, Cadence went from zero digital footprint to ranking for 4,000 keywords — many of them non-branded, high-intent terms directly tied to lead generation. At the peak, their content drove over 400,000 monthly impressions and 30,000+ clicks, proving that the SEO foundation we built was more than just a traffic play — it brought in real business. Even better? Leads were coming in directly from blogs, showing that the strategy worked across the full funnel. For a brand that started with nothing online, this wasn’t just progress but a transformation.

Visual Representation of Results: YoY Growth

This chart shows the growth in keyword rankings across all positions, with a steady rise in visibility from May 2024 through April 2025.

The graph above reflects the sharp rise in total impressions over time, peaking at 1.85M impressions.

This chart tracks both clicks and impressions over time, highlighting strong growth in site engagement.

This table captures key monthly KPIs including non-branded traffic, impressions, keyword growth, and domain rating (DR).

This dashboard view shows consistent growth in blog clicks and impressions over the 8-month period.

This graph tracks the number of keywords in top 3, top 10, and other positions—showing how rankings moved up the funnel.