Winona came to GR0 facing the struggle of a low Domain Rating for their website. Their DR of 5 made it practically impossible to rank on the first page of SERPs for their target keywords as Google would not consider them an authority on the topic with such a low DR. Their goal in hiring GR0 for Performance PR services was to increase their domain rating as well as their ranking keywords.

Through organic reporter outreach efforts, GR0 was able to increase Winona’s domain rating in just 12 months. This rapid surge in DR led to ranking for more than 800 keywords on the first page of Google SERPs. Winona went from only ranking for 102 specific keywords to now ranking for over 14,000 keywords, with 847 of those keywords on the page 1 of Google. Since then, GR0 has recommended the transition to a hybrid guest blogs + reporter outreach strategy to take advantage of the DR increase and drive organic traffic even further.