Success story:

How GR0 Leveraged SEO for Winona

Winona is a woman-owned healthcare company that empowers pre- and post-menopausal women through nutrition and hormone replacement therapy. Through personalized approaches and doctor-recommended treatment plans, Winona helps women enjoy life during (and after) menopause.

Our Strategy:

Reporter Outreach Only

Our results over 12 months:


Increase in Ranked Keywords


Increase in keywords ranked on 1st page of SERPs


Backlinks acquired during campaign


Increase in Domain Rating


Our Challenge

Winona came to GR0 facing the struggle of a low Domain Rating for their website. Their DR of 5 made it practically impossible to rank on the first page of SERPs for their target keywords as Google would not consider them an authority on the topic with such a low DR. Their goal in hiring GR0 for Performance PR services was to increase their domain rating as well as their ranking keywords.

Our Results

Through organic reporter outreach efforts, GR0 was able to increase Winona’s domain rating in just 12 months. This rapid surge in DR led to ranking for more than 800 keywords on the first page of Google SERPs. Winona went from only ranking for 102 specific keywords to now ranking for over 14,000 keywords, with 847 of those keywords on the page 1 of Google. Since then, GR0 has recommended the transition to a hybrid guest blogs + reporter outreach strategy to take advantage of the DR increase and drive organic traffic even further.


What Our Clients Are Saying

No items found.

Let's get started

Or do you have a question or do you want to collaborate? Let us know!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.