The Problem

The client approached GR0 with minimal digital and ecommerce marketing efforts, having primarily focused on success through physical retail channels. Seeking to build a go-to-market strategy for ecommerce, they turned to us. The client's primary digital marketing expense was around $200 per month, used to boost Instagram posts in an attempt to drive traffic to their website and hoping to convert visitors into customers. Their overarching goal was to expand their online presence, transitioning away from dependence on physical retail, and to increase their marketing budget to generate sufficient revenue for their ecommerce store to thrive independently.

Our Strategy

To address the client's challenges, we took a personalized approach. We completed a thorough competitive analysis within the industry, examining existing ads to gain insights. With this data, we crafted creative briefs for influencers, ensuring successful angles and content seen in the market. Then we designed a proprietary account structure and full funnel, aligning creatives with each stage. The client gave us full autonomy over ad accounts and strategies, with a simple approval process preceding the launch of new ads. Our strategies covered everything from funnel structuring to creative ideation, all geared towards driving ecommerce traffic and conversions.

A very meaningful aspect of our collaboration was the end-to-end management of creative production from conception to execution, which supported our overarching go-to-market strategy. Given the ground-up nature of the project, we built the account and funnel from scratch, generating all ecommerce traffic and conversions.

As for services utilized, the campaign primarily revolved around Paid Social, initially budgeted at $500-$1000 per month and scaling up to $15k as the campaign progressed and the client transitioned to managing things in-house.

Proven Success

What stands out as particularly impressive about our work for this client is the demonstrated profitability of digital marketing in transforming their business. We were able to build success through digital channels, effectively reducing their dependency on traditional physical retail outlets. This shift expanded their revenue streams and helped with challenges associated with scaling physical retail, such as substantial overhead costs and narrow profit margins. Our efforts have introduced new profitability for WILT, with increased profits driven by improved margins stemming from reduced overhead expenses.