The Problem

A global electric bike brand sought to increase its presence in the competitive US market. Recognizing the potential of targeted content marketing, they turned to GR0 for assistance. The goal was to generate quality SEO-driven articles that would effectively raise awareness among their target audience across the United States.

Our Strategy

With a monthly budget of $5,000, our approach involved crafting six high-quality articles each month. We identified nine underperforming articles and optimized them to maximize their impact, focusing on specific e-bike keywords. 

Our research led to the approval of 24 new keywords for targeted blog articles, tailored to specific regions within the US market. We conducted thorough On-Page Optimization (OPO) for their product pages, adhering to best SEO practices for improved ranking potential. Within 6 months, we’ve achieved remarkable outcomes, with clicks and impressions increasing by over 100%.

Examples

• One of our articles, titled “How to Find the Best Bike for Arthritic Knees” is a top performing blog in Google Search Console. After our optimizations, impressions increased by 274% and clicks increased by 189%.

Above you can see that keywords have more than doubled with our blog optimizations and new published articles.

The above graphs show a large increase in both clicks and total impressions in a four month period compared to the four months prior.

Above you can see the jump made when we launched this campaign in April, and the steady increase MoM since then.