The Challenge

Vaster Capital is a private lender that came to GR0 wanting to own a larger portion of their extremely competitive market. Their site wasn’t ranking for any of their targeted keywords and had few domains providing high-authority backlinks. We knew we had our work cut out for us.‍

The Strategy

We started the campaign by targeting both retail investors and accredited B2B and B2C real estate investors. We knew that providing high quality content  in a profitable vertical would drive massive engagement with potential investors. 

We created market reports and informative content for their site, which has been the core of their growth and sales improvements. In addition, we optimized existing service pages to increase conversions and leads.‍

E-E-A-T was an important part of Vaster’s strategy. We focused heavily on the authorship pages, ensuring each page accurately listed the individuals’ expertise, experience, education, specializations, and more, to prove their importance to Google.‍

We also acquired high-authorityexternal links, which, combined with our content efforts and on-page optimizations, led to a direct increase in organic traffic and conversions.