Success story:
Vaster Capital
How we increased Vaster’s organic traffic by 60x, becoming responsible for over 90% of the site’s total traffic.
Increase in unique monthly organic visitors
Increased total number of referring domains
Increase in top 10 organic keyword rankings
The Challenge
Vaster Capital is a private lender that came to GR0 wanting to own a larger portion of their extremely competitive market. Their site wasn’t ranking for any of their targeted keywords and had few domains providing high-authority backlinks. We knew we had our work cut out for us.
The Strategy
We started the campaign by targeting both retail investors and accredited B2B and B2C real estate investors. We knew that providing high quality content in a profitable vertical would drive massive engagement with potential investors.
We created market reports and informative content for their site, which has been the core of their growth and sales improvements. In addition, we optimized existing service pages to increase conversions and leads.
E-E-A-T was an important part of Vaster’s strategy. We focused heavily on the authorship pages, ensuring each page accurately listed the individuals’ expertise, experience, education, specializations, and more, to prove their importance to Google.
We also acquired high-authorityexternal links, which, combined with our content efforts and on-page optimizations, led to a direct increase in organic traffic and conversions.
Increase in unique monthly organic visitors
Increased total number of referring domains
Increase in top 10 organic keyword rankings
“The GR0 team consistently put in the effort to be responsive, incorporate feedback, and deliver results. Thanks to our friends at GR0, we've increased traffic to our site and built a dynamic online presence. Special thanks to our account manager and our content strategy team for their attention to detail and stellar execution.”
.png)
Key Takeaways
Informational content (such as high quality, in-depth market reports) are crucial to drive engagement with potential investors.
To increase conversions, you need expert-reviewed content, links, and on page optimizations.
Building content and links helps conversion-driving service pages rank higher — it just takes time and commitment.
Let's get started
We’re so excited to bring your story to life. What can we do for you?
