The Challenge

The Beard Club came to us with mostly branded traffic and low organic visibility. ‍They wanted to drive more non-branded traffic to the site with top-notch content that would support their bottom line.‍We used SEO Content, Technical SEO, and Non-Branded Backlinks to ensure their campaign was a success.

The Strategy

Our SEO content strategy consisted of robust keyword research and competitor analysis to identify gaps and opportunities in their vertical.‍We wrote informative, optimized content that we learned their target audience was searching for. In turn, we were able to prop up their their products and drive organic conversions. ‍Our strategy also included internal linking and optimization of PDPs, which improved product keyword rankings and traffic to PDPs.‍We strategically choose non-branded keywords to target for our backlink strategy, bringing multiple PDPs to the first page of Google for target keywords.