How Spider Tool Holsters Saw a 182% Increase in Total Revenue With GR0’s Help
+182%
Total Revenue
+1,761%
Ad Impressions
+274%
Ad Revenue
The Problem
Spider Tool Holsters produces perfect craftsman accessories for any trades people and the DIY’er that needs their gear quickly and efficiently. Their goal was to increase organic & ad sales by efficiently reaching new to brand customers.
Our Services
• Amazon Marketplace Services
Our Strategy
Campaign structure is the foundation to success on Amazon. Separating branded vs non-branded keywords was imperative to the success of this account to give us more control of in-depth bidding strategy by keyword and ASIN. The use of auto campaigns to harvest winning keywords and ASINs allowed us to continuously find new avenues to grow the brand.
Examples
In order to sustain growth on Amazon you must be willing to invest in keyword research and non-brand spend to acquire New to Brand customers. The account had previously relied on branded terms to maintain efficiency, but with our in-depth keyword research and harvesting, we were able to grow the advertising channel extremely efficiently.
• Keyword Research & Harvesting
• Media Plan & Sales Forecasting
• ASIN Isolation
Our Results
• +182% Total Revenue
• +1,761% Ad Impressions
• +274% Ad Revenue
• 750+ New to Brand Customers
Proven Success
GR0 implemented strategic marketing campaigns around non-branded keywords to introduce the Spider Tool Holster brand to more New to Brand customers. Building the AMS account from the ground up utilizing the ASIN and keyword isolation method, we saw incredible results within the first 90 days at an extremely efficient rate.
Key Takeaways
There was a substantial rise in ad impressions by 1,761% and a 274% increase in ad revenue, indicating a broader reach and higher engagement through the advertising campaigns.
The use of automated campaigns to identify and cultivate winning keywords and ASINs was crucial. This approach enabled continuous discovery of new growth opportunities for the brand.
By shifting focus from solely relying on branded terms to investing in non-branded keyword research, the strategy effectively expanded the customer base.
