The Problem

Spider Tool Holsters produces perfect craftsman accessories for any trades people and the DIY’er that needs their gear quickly and efficiently. Their goal was to increase organic & ad sales by efficiently reaching new to brand customers.

Our Services

• Amazon Marketplace Services

Our Strategy

Campaign structure is the foundation to success on Amazon. Separating branded vs non-branded keywords was imperative to the success of this account to give us more control of in-depth bidding strategy by keyword and ASIN. The use of auto campaigns to harvest winning keywords and ASINs allowed us to continuously find new avenues to grow the brand.

Examples

In order to sustain growth on Amazon you must be willing to invest in keyword research and non-brand spend to acquire New to Brand customers. The account had previously relied on branded terms to maintain efficiency, but with our in-depth keyword research and harvesting, we were able to grow the advertising channel extremely efficiently.

• Keyword Research & Harvesting
• Media Plan & Sales Forecasting
• ASIN Isolation

Proven Success

GR0 implemented strategic marketing campaigns around non-branded keywords to introduce the Spider Tool Holster brand to more New to Brand customers. Building the AMS account from the ground up utilizing the ASIN and keyword isolation method, we saw incredible results within the first 90 days at an extremely efficient rate.