How we launched Sober Sidekick’s organic search presence, increasing their unique organic visitors by 134% and conversions by 61% in less than a year!



Increase in Monthly Direct Organic Conversions


Increase in Ranking Keywords


Increase in Unique Organic Users Per Month

The Challenge

Sober Sidekick had a limited online presence and authority in the sobriety space. ‍

GR0 was enlisted to develop and implement a comprehensive SEO and backlink campaign that increased app downloads, organic traffic, keyword rankings and overall visibility on Google.‍

Starting with only 70 organic keywords and 20 referring domains, we devised and implemented an intense strategy to reach their goals and skyrocket their growth.

The Strategy

We began our SEO strategy for Sober Sidekick by building high quality blog content around various sobriety topic clusters to establish their authority. From there, we targeted keywords relating to their primary demographics including consumers, health care providers, and behavioral health experts. ‍

Our Performance PR strategy increased the number of referring domains to their site, boosting their Domain Rating and overall authority on Google

(Increase In Referring Domains)

In addition to publishing new content and acquiring high-authority backlinks, we optimized existing pages by implementing internal links throughout the site’s content. This made it easier for Google to crawl and rank pages, as well and created a better user experience.

(Increase In Organic Clicks And Impressions)

GR0 took Sober Sidekick from 150 ranking keywords to 3,500, from 20 referring domains to 145, increased their total organic traffic by 134%, and grew their organic conversions (including app downloads) more than 61%, all in less than a year!

(Increase In Organic Keyword Rankings)

(Increase In Organic Clicks And Impressions)

Key Takeaways

Quality content and high-authority backlinks are crucial to organic traffic growth.

To own a niche, you need a hyper-targeted content and backlinking strategy.

Building authoritative content helps you rank for high-intent keywords — it just takes time and commitment.


Case Studies