The Challenge

Sober Sidekick had a limited online presence and authority in the sobriety space. ‍

GR0 was enlisted to develop and implement a comprehensive SEO and backlink campaign that increased app downloads, organic traffic, keyword rankings and overall visibility on Google.‍

Starting with only 70 organic keywords and 20 referring domains, we devised and implemented an intense strategy to reach their goals and skyrocket their growth.

The Strategy

We began our SEO strategy for Sober Sidekick by building high quality blog content around various sobriety topic clusters to establish their authority. From there, we targeted keywords relating to their primary demographics including consumers, health care providers, and behavioral health experts. ‍

Our Link Building strategy increased the number of referring domains to their site, boosting their Domain Rating and overall authority on Google. 

In addition to publishing new content and acquiring high-authority backlinks, we optimized existing pages by implementing internal links throughout the site’s content. This made it easier for Google to crawl and rank pages, as well and created a better user experience.

GR0 took Sober Sidekick from 150 ranking keywords to 3,500, from 20 referring domains to 145, increased their total organic traffic by 134%, and grew their organic conversions (including app downloads) by more than 61%, all in less than a year!