Although Snif’s domain rating wasn’t low to begin with at 33, they struggled to increase it further and the lack of a strong DR impacted Google’s ability to rank and index their content. This was also impacting Snif’s ability to rank high on non-branded searches, which was costing the brand a huge opportunity in organic traffic.

Using our organic reporter outreach strategy, GR0 was able to lift Snif’s domain rating by 6 points in just 3 months. This had a direct impact on the brand’s organic traffic, which jumped from 2,700 visits per month to over 4,700 visits per month. As a direct result of DR increases and the publication of guest blogs, GR0 was also able to improve keyword ranking for one of Snif’s most important non-branded keywords from the 80th position → 18th, driving an increase in organic traffic growth.