The Problem

As a young brand, Snif had big goals but a long road ahead in terms of SEO. Their domain rating needed a serious boost to stand out in the competitive scent industry. Plus, they were barely ranking for non-branded search terms, which made it tough for new customers to discover them. 

They knew they needed to rank for key terms like “scented candles,” “vanilla perfume,” and “cherry perfume” to get on the map. So, we rolled up our sleeves and started building their SEO strategy from scratch, with a focus on getting them seen by a wider audience.

Our Strategy

To get Snif on customers’ radar, we implemented a three-pronged strategy including backlinks, on-page optimization, and content creation. Within six months, we were able to build over 200 external backlinks to strengthen their authority and drive keyword rankings for priority product terms. 

Our content strategy involved crafting over 130 pieces, targeting key product launches and evergreen topics to generate consistent traffic. We also optimized URLs around specific scents, helping Snif’s product and collection pages gain traction for non-branded keywords. 

This holistic approach was designed to drive more organic traffic and establish Snif as a key player in the luxury scent market.

Examples

• Our link building for "scented candle" helped Snif rank #3, beating Amazon and Yankee Candle for the high-competition keyword.

• Adding "candle" to product names improved keyword ranking significantly for high-volume search terms.

• One of our content pieces ranks #4 for “popular scents” (SV 700) and #3 for “favorite scents” (SV 1k), driving nearly 7,000 new visitors per month.

Proven Success

Our strategy of combining link building with on-page optimization has been key to Snif’s success. By targeting high-volume, transactional keywords, we’ve helped them rank for valuable terms that drive real results. The content we’ve created consistently lands on page #1, generating significant non-branded traffic and helping Snif reach a broader audience. 

Together, these efforts have not only increased visibility but also translated directly into measurable gains in organic traffic and revenue. The results speak for themselves, with Snif climbing the ranks for competitive keywords and solidifying their position in the luxury scent space.

Visual Representation of Results: YoY Growth

In the graph above, Snif is showing up in 65x more non-branded searches with 1096x more non-branded traffic. 

The above chart shows a 58x total keyword growth with 75x more keywords in the top 10.