Ritual’s reach had hit a wall despite their performance marketing savvy. They successfully promoted themselves through Facebook and paid Google ads, but their site traffic still began to plateau. New customers decreased, and the cost of Google marketing was becoming a financial strain. Ritual needed to reach new customers using cost-effective, organic marketing to cut down on projected advertising costs. So, they called GR0.

When GR0 started working with Ritual, the brand’s traffic value was worth approximately $21,000 a month, with an estimated 12,000 unique monthly visitors. Within one year, Ritual saw that number increase to 65,000 monthly visitors, a number that would have cost them $164,000 using paid media. They currently see a steady flow of unique customers, up to 200,000 per month. We also helped Ritual rank third on the first page of Google searches for “Prenatal Vegan Vitamins.”