The Problem

RDJ Dreamcars aimed to carve out a niche in a crowded market, targeting gearheads, Robert Downey Jr. fans, and electric vehicle enthusiasts. Upon launching, they encountered the hurdle of a $50 daily budget cap, imposed by their new advertising account. This modest allotment made it tough to grow their presence and reach their target audience effectively. They needed a partner who could work within these limits but still deliver strong results on their ad spend — that’s where GR0 stepped in. 

Our Services

• Creative Video Ads
• Static Image Ads
• Meta Advertising

Our Strategy

To overcome the challenge of a limited advertising budget and establish RDJ Dreamcars in a competitive market, GR0 crafted a strategic advertising campaign that maximized reach and engagement. Starting with a modest daily budget of $50, GR0 leveraged creative and compelling video ads, particularly the "Ride Along" series, which offered viewers a unique passenger-seat experience with Robert Downey Jr. This approach not only captivated the audience but also tapped into the fervor of Robert Downey Jr. fans, enhancing the personal connection.

GR0 utilized static image ads during key promotional events, like the E-vette/VW giveaway, to quickly drive conversions and boost fan engagement across social platforms. As the campaign gained traction, GR0 implemented Meta AI tools to refine targeting and expand the audience reach, efficiently scaling the ad spend from $1,250 to $48,000 monthly while maintaining a robust 3x return on ad spend.

Examples

• We created “Ride Along” video ads where viewers got a passenger-seat view with Robert Downey Jr. behind the wheel, making the experience feel personal and exciting.

• We boosted static images on RDJ’s social profiles during the E-vette/VW giveaway to quickly drive conversions and boost fan engagement.

• Started with targeted ads and later used Meta AI to expand the audience, reaching more people and keeping engagement high.

• Our team took advantage of RDJ's huge fan base by boosting his posts, giving the campaign extra visibility during key moments.

• We updated creative content regularly to keep things fresh and keep the audience interested, based on what was working best.

Proven Success

Over the course of just three months, the campaign delivered incredible results, with revenue skyrocketing by 2049%, totaling over $1.15 million. November alone brought in 5,304 new customers, marking a 1600% increase from September. The "E-Vette" video played a key role in driving engagement, boasting a 56% hook rate and over 15 million views. This high level of interaction helped fuel conversions and organic growth, spreading the campaign’s reach even further.

Scaling ad spend from $1K to $48K while maintaining a strong 3x ROAS shows the effectiveness of a well-executed strategy, leading to impressive returns and sustained momentum.

Visual Representation — MoM ROAS