The Problem

When Powder launched their mobile app in 2019, they quickly racked up a few million downloads, but soon realized this initial surge wasn’t enough to sustain long-term growth. With the introduction of their PC app in 2022, Powder aimed to solidify their position in the gamers and streamers industry as a premier AI-powered tool for game clipping and sharing. Despite solid starts with PPC on platforms like YouTube and active efforts on TikTok and Twitter, their organic online presence was still lacking. 

In March 2023, Powder turned to GR0 to enhance their organic performance and establish a strong market foothold, focusing on critical keywords like “clipping software” and “clipping software for gaming.” With our SEO expertise, Powder was poised to transform their platform into the ultimate destination for discovering and playing new games — and that’s precisely where we stepped in.

Our Services

• Content Creation

• On-Page SEO

• SEO Consultation

Our Strategy

Our approach with Powder combined creativity and technical acumen. Initially, we laid the groundwork with content that highlighted their "Game Discovery" feature, crafting articles that drew in gamers looking for the next big thing, like "Games Like Apex Legends." As the campaign progressed, we shifted gears to focus more on professional gamers and streamers, delivering in-depth articles on potential earnings and deep dives into various streaming platforms such as YouTube, TikTok, Twitch, and Kick.

On the technical front, we rolled up our sleeves to ensure Powder's website was functional and flawless. We tackled 404 errors, smoothed out unnecessary redirects, and made sure every page was polished with the right SEO titles, meta descriptions, and image alt texts. Our comprehensive strategy aimed to boost their visibility and fortify their foundation in the ever-competitive gaming market.

Examples

• Crafted compelling content like "Games Like Apex Legends," which enhanced visibility and reinforced Powder's role as a discovery platform.

• Produced specialized articles such as “How Much Do Twitch Streamers Typically Make?” to attract professional gamers and establish credibility within the streaming community.

• Overhauled site errors and redirects, significantly reducing page load times and improving user experience.

• Updated key pages with SEO-optimized titles, meta descriptions, and headers, leading to a noticeable increase in page rankings.

• Refined internal linking to ensure seamless navigation and enhanced SEO performance, resulting in increased site engagement and reduced bounce rates.

Visual Representation of Results: YoY Growth

The images above demonstrate the increase in both clicks and impressions from 2023 to August of 2024. 

The above chart and graph show the increase in organic traffic since the start of the campaign. 

Here, you can see the jump in keywords that rank on the first page since the start of the campaign.