The Problem

PlayfulPup had a great product with strong reviews, but it wasn’t reaching the right audience. Despite their efforts in DIY marketing, their product wasn’t gaining the visibility it needed in a crowded marketplace. They needed help getting their product in front of pet parents looking for a unique toy for their dogs.

Our Services

• Affiliate Outreach 

• Influencer Marketing 

• TikTok Shop Management 

• Organic Social Media

Our Strategy

We kicked off by pinpointing the perfect audience for PlayfulPup's unique toys, and then partnering with micro-influencers who really resonated with that group. Next, we sent out a few hundred units to these influencers to create buzz around the product. Once their posts hit the internet, we zeroed in on the highest performers and either paid them for more posts or set them up on a weekly retainer. This approach flooded social media with engaging content daily. 

To boost PlayfulPup’s reach, we also launched and grew a meme page specifically designed to draw in our target demographic, escalating its followers to 20k organically before strategically inserting product posts. This combination of tactics significantly amplified visibility and engagement.

Examples

• Partnered with influencers who resonated with the target demographic. We sent them offerings that sparked authentic endorsements and dramatically boosted engagement metrics.

• Kept the momentum alive by keeping top influencers on a retainer — daily posts kept the audience hooked and interactions high.

• Launched a meme page from scratch and strategically integrated product posts that grabbed attention and engaged the audience.

• Focused on crafting content that turned viewers into followers and followers into community members and customers.

Our Results

• Achieved a 259% increase in revenue, demonstrating a substantial return on investment from our targeted influencer collaborations and strategic content placements.

• New customer acquisitions soared, with a dramatic rise in monthly clicks, translating to a 320% increase in customers acquired month-over-month.

• Organic views on content related to the campaign eclipsed 10 million, underscoring the massive reach and engagement driven by our meme marketing and influencer efforts.

Proven Success

We achieved a 259% revenue increase without using paid ads by focusing on organic growth through affiliate partnerships. Our strategy generated over 10 million organic views and drove a 320% increase in customer acquisitions. By building an engaged community and working with targeted influencers, we created sustained momentum and long-term success.