The Challenge

Pepper Home is a luxury home décor brand known for its made-to-order products. As a premium brand, its SEO strategy historically focused on niche, high-intent keywords like “custom curtains.”

Performance data, though, revealed a growing opportunity around the broader keyword “curtains.” As organic traction began to increase for this higher-volume term, GR0 identified an opportunity to expand search visibility while maintaining alignment with the brand’s luxury positioning.

In May 2025, GR0 shifted Pepper Home’s SEO strategy to aggressively pursue rankings for “curtains,” launching a focused optimization plan to capture the increasing search demand.

Our Services

• SEO

• Link Building

Our Strategy

To capture the growing search demand around “curtains,” GR0 implemented a focused SEO initiative across Pepper Home’s site. Key initiatives included:

• Link building to strengthen domain authority around the curtains category

• Internal linking improvements to reinforce the importance of curtain-related pages

• On-page optimizations (OPOs) across product detail pages (PDPs) to better align content with the target keyword

By reinforcing both relevance and authority around the category, Pepper Home significantly increased its visibility for the term “curtains.”

The Results

(Last 8 Months vs Previous 8 Months)

• +405% increase in organic traffic to “curtains”

• +186% increase in impressions for “curtains”

Key Takeaways

• Expanding beyond niche keywords can unlock significant search demand

• Strategic SEO pivots can quickly accelerate organic growth

• Authority-building and on-page optimization together drive stronger rankings