How We Helped Pepper Home Build Their Non-Branded Presence in the SERPS from the Ground Up
1.5X
Increase in YoY Organic Revenue
4X
Increase in Top 10 Keywords
4X
Increase in Non-Branded Organic Traffic
The Challenge
Pepper Home came to us with almost no non-branded exposure. The majority of the clicks and impressions they were getting were branded variations, so almost none of their leads were coming from organic search. They were ranking on Page 2 of the search results for their top term “Custom Curtains,” something we were committed to fixing.
The Strategy
First, we identified what areas of the site were not aligned with the keywords their target audience was using to search for custom curtain products.We optimized the metadata on over 100 core pages to help us get non-branded exposure and allow us to help Google understand more about their product offerings.Our focus has been on on page optimization along with external link creation for the term “Custom Curtains”. With our custom link strategy, we were able improve their ranking from position #14 to #2 in the SERPs!
As a result of the on page optimization mades, we are seeing 4X the “Page 1” rankings YoY and 2.7X the total keyword rankings.
Increasing their keyword rankings allowed us to get more visibility into the search results and drive more traffic to the website.
Key Takeaways
It’s important to understand how your target audience is looking for the products you offer.
By continuously creating links, we were able to send Google positive signals that Pepper Home is a relevant site for "Custom Curtains" queries.
SEO works well with other marketing channels to capture users at various stages of the funnel.
