Success story:

Patrick Adair Designs

How We Helped Patrick Adair Designs Sell Unique Rings Through Email Marketing

Custom hand-made rings made from exotic materials. Every ring has a unique story.

284

Revenue Growth YOY

200

Email List Growth

500

Increase of Email Engagement

The Challenge

Patrick Adair Designs built a passionate fan base by uploading "How it's made" style videos to YouTube. The goal was to convert video subscribers into email subscribers while building out a strong retention campaign to encourage repeat purchase behavior. Additionally, Patrick Adair wanted to build a closer relationship with subscribers by creating engaging, personalized emails.

The Strategy

Leveraging an existing YouTube audience, we were able to experience a 200% email list growth increase with strategic popups and overlays. Additionally, we built personalized emails and announcements coming from the founder that increased email engagement by as much as 500%. Lastly, the increase of growth and engagement contributed to a 284% revenue increase year over year.

284

Revenue Growth YOY

200

Email List Growth

500

Increase of Email Engagement

Key Takeaways

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