The Challenge

Patrick Adair Designs built a passionate fan base by uploading "How it's made" style videos to YouTube. The goal was to convert video subscribers into email subscribers while building out a strong retention campaign to encourage repeat purchase behavior. Additionally, Patrick Adair wanted to build a closer relationship with subscribers by creating engaging, personalized emails.

The Strategy

Leveraging an existing YouTube audience, we were able to experience a 200% email list growth increase with strategic popups and overlays. Additionally, we built personalized emails and announcements coming from the founder that increased email engagement by as much as 500%. Lastly, the increase of growth and engagement contributed to a 284% revenue increase year over year.