The Challenge

The client approached us hoping to enhance their SEO strategy and boost organic traffic while targeting a broader range of non-branded keywords in skincare, red light therapy and microcurrent sectors, ultimately seeking to boost revenue. Before working with us, they had a pre-existing SEO setup but only ranked for around 3,000 keywords. Their website pages lacked optimization. We aimed to address these areas and use our expertise to elevate their online presence and achieve their desired outcomes.‍

The Strategy

Our approach was comprehensive and collaborative when addressing NuFACE’s personal goals. Beginning with a website crawl, we pinpointed optimization opportunities, strategically embedding keywords into page titles and meta descriptions to boost their rankings for these targeted terms. Our efforts extended to optimizing critical pages and creating informative blog content tailored to the brand's focus and audience, driving traffic and engagement.‍

In executing the campaign, we used a mix of strategies, including content creation via blogs, on-page optimization (OPO), and technical SEO enhancements. We added on-page content for collections and essential pillar pages, aiming to maximize organic reach and user engagement.‍

Beyond the conventional tactics, though, we pursued unique avenues to enhance the client's success. With our extensive network, we facilitated a strategic introduction to shoppable video platform Novel because we knew they could elevate that website's customer journey through the integration of video content. The collaboration resulted in more than $1 million in revenue for NuFACE via Novel, highlighting the value of GR0's network.‍

In terms of resource allocation, this campaign predominantly focused on SEO and OPO, with a monthly budget of approximately $5,000.‍

We have loved working with NuFACE, and they have raved about our work in NPS surveys and Google reviews. We take pride in partnering with our clients. When you come to GR0, you don’t just get a simple service but a partner and expert guide to success.

Examples

NuFACE is currently ranking #1 for multiple search results:

YoY Growth

These graphs show a clear increase in both organic traffic and keywords, with a huge increase in organic keyword ranking since working with GR0.

In connecting NuFACE with our contact at Novel, they’ve enhanced the customer experience on their site, including videos with different products and providing a unique experience for online traffic:

Our Wins

What's truly impressive about our work with NuFace is how consistency pays off, which is evident in the significant growth we've achieved year over year. Seeing the outcomes of our dedication to the strategy, from the substantial increase in organic keywords and traffic to the remarkable $60K revenue generated in just six months, is incredibly rewarding. This success supports the effectiveness of our approach and reaffirms our commitment to delivering real results for our clients. GR0 takes immense pride in our partnership with NuFace, working hard to turn goals into achievements.