Building Nailboo's Brand Awareness With Targeted Keywords and Innovative Backlinking



Increase in Ranking Keywords


Increase in Traffic Value


Increase in Referring Domains

The Challenge

Our goal was to help Nailboo amplify their organic traffic and enhance their brand recognition. As a new player in the industry, they initially ranked for more than 1,000 keywords and secured 120+ referring domains. Our objective was to expand their reach, boost brand awareness, and continue to solidify their market presence.

The Strategy

Our SEO strategy was meticulously crafted, centering around long tail keywords in the beauty realm. Nailboo snagged multiple featured snippets on Google, catapulting their website's visibility and attracting floods of targeted traffic.‍

GR0 fortified Nailboo’s online domain with an impressive 3X increase in domain rating and optimized their landing pages for maximum impact. Nailboo now reigns supreme in the coveted #1 spot for various core keywords.‍

We Helped Nailboo rank #1 for a variety of highly-competitive non-branded keywords in their niche:

  • Long Nail Beds vs Short

  • How To Type With Nails (With Featured Snippet!)

  • Nail Dip Kit

  • How Long do Tips Last on Nails (With Featured Snippet!)

(‘Long Nail Beds vs Short' Keyword)

(‘Dip Powder Kit' Keyword)

(*‘How To Type with Nails' Keyword & Featured Snippet)

(‘How Long Do Tips Last On Nails' Keyword & Featured Snippet)

Key Takeaways

Adaptation to the need for long tail keywords led to more featured snippets, building brand awareness.

Utilizing strong backlinks led to a domain rating increase from 8 to 27. This contributed to a massive 60X increase in unique monthly visitors.

Strategic keyword research and backlinks led to #1 spots for: • “Long Nail Beds vs Short” • “How To Type With Nails” • “Nail Dip Kit” • “How Long do Tips Last on Nails” and more


Case Studies