Success story:
Mito Red Light
How we established Mito Red Light as the go-to brand for red light therapy devices at home and increased their organic traffic by 80%.
Increase in Unique Organic Visitors, YoY
Increase in Organic Search Impressions, YoY
Increase in Total Keyword Rankings
The Challenge
Mito Red Light came to us with an organic search presence that needed to be elevated. The site was not well-optimized for SEO, which resulted in wasted traffic potential.
They wanted to dominate the SERPs for and become the authority on red light therapy. They had a wide selection of products, which differentiated them from their competitors, and they wanted to capitalize on the value they provide to customers.
The Strategy
Acquiring high-quality backlinks with trusted authority was key to Mito Red Light’s success. We acquired and published backlinks that boosted the site’s overall authority, as well as keyword rankings.
The primary target keyword for our Performance PR campaign was ranking in position 15 before the start of the campaign. After only a few months, Mito Red Light shot up to position 1, beating out many notable publications and media houses. The number 1 ranking has resulted in a massive increase in conversions and revenue.
Due to the high-authority backlinks we acquired, Mito Red Light also saw a large increase in overall keyword rankings and improvements in positioning. The site started ranking for over 5,100 new keywords and 786 keywords have improved in ranking in the span of only 5 months!
Key Takeaways
Quality, high-authority backlinks are crucial to organic traffic growth.
To own a niche, a targeted backlink strategy is essential.
Building backlinks helps you rank for revenue-driving keywords—it just takes time and commitment.
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