The Problem

This leading men’s wellness brand wanted to build brand loyalty and capitalize on existing market recognition while profitably driving top-funnel growth and supporting lesser-known products.

Our Services

• Amazon Marketplace Services

Our Strategy

GR0 focused on employing audience targeting techniques to drive sales across the entire product catalog in a profitable and consistent manner. We implemented a blend of product view retargeting, which targets previous visitors based on their viewed products. We aimed to reach potential customers interested in items comparable to those they have already explored. We also leveraged brand purchase cross-pollination, encouraging customers who have purchased one brand to explore other related brands. Finally, contextual targeting was used to place ads in relevant digital environments, enhancing the likelihood of customer engagement and conversion.

Examples

We provide a full service team to this brand including: sponsored product ads (Amazon Ads - AMS), inventory forecasting, and product page optimization all driving for a healthy pool of customers to target from a DSP standpoint:

• Amazon DSP
• Targeting & Audiences

Proven Success

By partnering with GR0, we were able to improve Amazon DSP ROAS from $2.30 to $8.40 while steadily increasing spend by less than $3,000 at a time for high funnel targeting initiatives converting over 2,700 new to brand customers - all while improving ATC by 400%. From a brand loyalty perspective, our built-out strategy drove over 6-figures in sales with a ROAS of $15.00 over the course of the first 30 days.