Discover How Our SEO Strategies Skyrocketed M13's Digital Presence, Achieving a Staggering 2,360% Increase in Branded Traffic
45%
Increase in Unique Monthly Visitors
115%
Increase in Ranking Keywords
2X
Increase in Referring Domains
The Challenge
M13 struggled with low branded traffic, which directly impacted the company's traffic value, as the quality and engagement of incoming traffic were not meeting expectations. Additionally, M13 needed a significant increase in referring domains, which are vital for building domain authority and improving search engine rankings. These challenges highlighted the need for a robust SEO strategy to enhance M13's online presence and drive more valuable traffic to their site.
The Strategy
We took a 3-prong approach to solving M13’s problem:
Content Creation: We developed high-quality, relevant content tailored to M13's audience to increase brand visibility and traffic quality.
Technical SEO Improvements: We focused in enhancing website structure and performance to improve search engine rankings and user experience.
Link Building: Utilizing public relations tactics was vital for boosting M13's online presence and authority, increasing the number of high-quality referring domains.
This multifaceted strategy was designed to holistically improve M13's online presence, focusing on both immediate traffic increases and long-term brand establishment.
Key Takeaways
M13’s massive increase branded traffic demonstrates the effectiveness of creating high-quality, audience-tailored content, driving brand recognition and engagement.
Improvements in website structure and performance played a pivotal role in boosting search engine rankings and enhancing user experience, contributing to the overall success.
Utilizing strategic link building to augment M13's online presence and authority was crucial, leading to an increase in high-quality referring domains and solidifying their market position.
