Success story:

M13

Discover how our SEO strategies skyrocketed M13's digital presence, achieving a staggering 2,360% increase in branded traffic in just 12 months.

M13 is a wide-open resource for newly founded tech startup companies. With a wide portfolio of successful investments, M13 connects startups with the capital they need to shoot for the stars.

45%

Increase in Unique Monthly Visitors

115%

Increase in Ranking  Keywords

2X

Increase in Referring Domains

The Challenge

M13 struggled with low branded traffic, which directly impacted the company's traffic value, as the quality and engagement of incoming traffic were not meeting expectations. 

Additionally, M13 needed a significant increase in referring domains, which are vital for building domain authority and improving search engine rankings. 

These challenges highlighted the need for a robust SEO strategy to enhance M13's online presence and drive more valuable traffic to their site.

The Strategy

We took a 3-prong approach to solving M13’s problem:

Content Creation: We developed high-quality, relevant content tailored to M13's audience to increase brand visibility and traffic quality.

Technical SEO Improvements: We focused in enhancing website structure and performance to improve search engine rankings and user experience.

Performance PR: Utilizing public relations tactics was vital for boosting M13's online presence and authority, increasing the number of high-quality referring domains.

This multifaceted strategy was designed to holistically improve M13's online presence, focusing on both immediate traffic increases and long-term brand establishment.

45%

Increase in Unique Monthly Visitors

115%

Increase in Ranking  Keywords

2X

Increase in Referring Domains

“GR0 is the leader in digital marketing in the country for D2C businesses. At M13, it is my job to bring all of my brands the best service providers in the marketplace. I was referred to Jon and Kevin by one of the pioneers in the D2C marketing world and they have delivered on a level that I couldn't have imagined and have become close partners of ours. I love working with these guys, and highly recommend them as they always execute! By working with GR0, I can trust that our portfolio companies are going to receive the best of the best when it comes to performance marketing. From their strategic approach to campaigns to their unparalleled expertise across platforms, I can’t imagine working with any agency other than GR0."

Carter Reum, Co-Founder
Finance

Key Takeaways

1
1

M13’s massive increase branded traffic demonstrates the effectiveness of creating high-quality, audience-tailored content, driving brand recognition and engagement.

2
2

Improvements in website structure and performance played a pivotal role in boosting search engine rankings and enhancing user experience, contributing to the overall success.

3
3

Utilizing strategic performance PR to augment M13's online presence and authority was crucial, leading to an increase in high-quality referring domains and solidifying their market position.

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