The Problem

Lume Cube struggled to find the time to dedicate resources to ensuring their Amazon customer experience was consistent with the site - leading to sub par conversion rates. They also weren't sure how to scale non-branded spend due to most of their budget being dedicated to brand protection. They needed help developing a scalable media plan built to drive scalability without losing efficiency.

Our Services

• Amazon Marketplace Services

Our Strategy

We tackled product titles and bullet points first, A+ content second, and then did a complete rebuild of the brand store from the ground up. Within 60 days we had the entire catalog (25 listings) with brand new content with a fresh new look, SEO headlines, backend keywords, and a shiny new brand store. On the marketing side, we did a complete rebuild of campaign structure. We secured new benchmarks to solidify KPIs for non-brand efficiency, and total efficiency on the account. The campaign structure was implemented quickly, and saw success within the first 10 days.

Examples

While working alongside their content team, GR0 was able to provide:

• SEO Copy Creation

• A+ Content

• Brand Store Rebuild

With Amazon’s fees being as high as they are, we needed our non-brand ad spend to be sub 30% ACoS. Knowing this, GR0 was able to provide:

• Keyword Research & Harvesting

• Media Planning & Sales Forecasting

• Campaign Restructure

• ASIN isolation

Proven Success

Through the power of collaboration & teamwork Lume Cube & GR0 executed a flawless launch plan that instantly saw success. Within 60 days all 25 product pages were updated with new creative and new copy, and we had a new media plan approved and a ground-up campaign reconstruction. This led the company to having record months, and set them up for long term success in Q3 of 2020. The following data points convey trends when comparing Q3 2020 to Q2 2020.