The Problem

Love Wellness saw a drastic decline during the Summer 2023 and they sought to enhance repeat sales and customer loyalty on Amazon by leveraging Subscribe & Save.

Our Services

• Amazon Marketplace Services

Our Strategy

By strategically adjusting the initial discounts and leveraging Amazon Ads & AMC, they optimized Subscribe & Save enrollment. Furthermore, we looked to explore notable promotional opportunities like Subscribe & Save couponing. 

Strategic Discounting: We strategically adjusted initial discounts to entice customers to enroll in the Subscribe & Save program. These adjustments were tailored to maximize subscriber acquisition (generating repeat purchases rather than one-time purchases) while ensuring profitability for Love Wellness. 

Amazon Ads & AMC Integration: Leveraging Amazon Ads & Amazon Marketing Cloud (AMC), we crafted targeted advertising campaigns to drive awareness and conversions for Love Wellness products, further enhancing Subscribe & Save enrollment.

Examples

While working alongside Love Wellness, GR0 was able to provide:

• Promotional & Pricing Strategies: Tailored promotional and pricing strategies to optimize Subscribe & Save enrollment and maximize revenue.‍
• Amazon AMS: Implemented Amazon Advertising strategies to increase visibility, drive traffic, and boost conversions for Love Wellness products.
• Amazon DSP: Utilized Amazon Demand-Side Platform (DSP) to reach and engage with high-intent audiences, driving subscription-based sales and fostering brand loyalty.

Proven Success

Through strategic promotion planning and integrating Amazon advertising solutions, Love Wellness experienced considerable growth and customer retention within a challenging market landscape. GR0's tailored approach enabled Love Wellness to thrive on Amazon's Subscribe & Save program, paving the way for sustained success and brand loyalty in the highly competitive supplement market.