The Challenge

Litter-Robot came to GR0 looking for guidance concerning their CMS migration from Magento to Magento 2 across their entire domain. For the first 3 months of the engagement between GR0 and Litter-Robot, we actually saw Organic Metrics decrease slightly, as no implementation work was done prior to the CMS migration.

The Strategy

With GR0’s recommendations and expertise, the migration from Magento to Magento 2 was a resounding success, no traffic was lost, and Google was able to find and accurately index all of the resulting 301 redirects and URL changes. With the production of new content, continued keyword optimization of priority landing pages, and ongoing thought leadership efforts from GR0, Litter-Robot.com has seen all-time highs in Organic Revenue, Impressions, Unique Monthly Visitors, and Ranking Keywords.