Success story:

How GR0 Leveraged SEO for Litter-Robot

Whisker is a pet brand on the cutting edge of the pet care industry. With self-cleaning Litter-Robots, automatic feeders, and functional cat furniture, Whisker helps consumers focus on what really matters: quality time with their furry friends.

Our Strategy:




On-Page Optimizations

Performance PR

Our results over 12 months:


Increase in Organic Revenue


Increase in Ranking Keywords


Increase in Positions 1-3 keyword rankings


Increase in Unique Monthly Visitors


Our Challenge

Litter-Robot came to GR0 looking for guidance concerning their CMS migration from Magento to Magento 2 across their entire domain. For the first 3 months of the engagement between GR0 and Litter-Robot, we actually saw Organic Metrics decrease slightly, as no implementation work was done prior to the CMS migration.

Our Results

With GR0’s recommendations and expertise, the migration from Magento to Magento 2 was a resounding success, no traffic was lost, and Google was able to find and accurately index all of the resulting 301 redirects and URL changes.

With the production of new content, continued keyword optimization of priority landing pages, and ongoing thought leadership efforts from GR0, has seen all-time highs in Organic Revenue, Impressions, Unique Monthly Visitors, and Ranking Keywords.


What Our Clients Are Saying

"As someone who started their career in SEO with a deep passion for technical and content-focused SEO, I would call myself a tricky and difficult SEO client. That said, working with GR0 has truly been a phenomenal partnership. Their team is proactive, full of intellect, and they communicate in such an informative way to all members of the Whisker team at different SEO levels. And the results have followed with a strong impact on our business; including a successful major site migration with no SEO setbacks, a major Google update in which we positively increased results, and beyond. The GR0 team has been a great partner to Whisker and we've referred them to several other e-commerce businesses.”

Jacob Zuppke, CEO

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