The Problem

This Leading Magnetic Lash Brand faced a significant challenge when their revenue growth plateaued despite scaling up their spending. The increase in spending increased their CPA, negating the revenue growth. Their goal was to scale up spending and increase volume and revenue, while keeping the CPA from skyrocketing. Before partnering with GR0, this brand encountered numerous issues hindering efficient scaling. These included making too many changes prematurely, lacking consistent exclusions, lacking a defined funnel or account structure, and having limited creative variety and ad mix.

Our Services

• Paid Social

• Paid Search

Our Strategy

In addressing this brand’s challenges, we took a systematic approach to rework their advertising strategy. We focused on restructuring their ad account, rebuilding audiences, and implementing proper exclusions to refine targeting. We established a clear funnel from top to bottom, ensuring each stage was optimized for maximum impact. We introduced a structured testing framework with specific guidelines for every test conducted. This testing strategy was tailored to their spending levels, adjusting it as we scaled ad spend.

We wanted the client to feel that we had everything in control so they could focus on their business. We took on the responsibility of creative and strategic ideation, as well as execution, streamlining the process for them. Their primary task was to assist in sourcing content for ads and approving our strategies, allowing them to focus on their core business.

A key aspect of our approach involved breaking out their top-selling products and crafting a targeted strategy around them. By concentrating our budget on these high-performing items, we avoided spreading resources too thin across numerous campaigns. This approach enabled us to refine our creative efforts and strategies, enhancing spend efficiency.

Impressive Stats

• 16% - Decrease in CPA

• 31% - Increase in Revenue

• 38% - Increase in Purchase Volume

Our Wins

We not only met, but exceeded this client’s expectations. By increasing their spending, we achieved a remarkable boost in purchases and revenue. We even managed to decrease their CPA as we scaled up, which is not a common occurrence. This achievement directly addressed the client's previous struggle of seeing CPA rise alongside increased spending. Scaling up ad spend while decreasing CPA was a game-changer for our client, ensuring significant wins and consistent revenue growth month over month. It's a success story that speaks volumes about our expertise and the impact we can make for our clients as we put their personal goals first.