The Challenge

As part of the highly competitive beauty ecommerce sector, our magnetic lash client faced challenges in increasing the efficiency and Return On Ad Spend (ROAS) for their Google Ads campaigns. ‍The company wanted to ensure that every dollar spent was channeled effectively to achieve the maximum ROI.‍GR0’s mission was to help them do just that through a robust Google Ads strategy including optimized keyword targeting, effective ad copy, and a streamlined product feed.

The Strategy

GR0 used a 3-prong approach for our client:

Optimize Keyword Targeting

GR0 collaborated closely with the client to pinpoint the most impactful keywords for their specific audience, leading to improved campaign efficiency and a lower CPA.

Craft Effective Ad Copy

GR0 developed ad copy that resonated with the client’s core audience, boosting click-through rates and, consequently, conversions.

Streamline Product Feed

Leveraging cutting-edge feed-management software, GR0 optimized and tested various product listing ad components, unveiling significant potential in the performance max campaign domain.