How GR0 Took This False Lashes Brand’s Google Ads to the Next Level in the E-commerce Beauty Vertical
-26%
Decrease in Cost Per Acquisition
1.5X
Increase in Return on Ad Spend
35%
Increase in Profits From Google Ads
The Challenge
As part of the highly competitive beauty ecommerce sector, our magnetic lash client faced challenges in increasing the efficiency and Return On Ad Spend (ROAS) for their Google Ads campaigns. The company wanted to ensure that every dollar spent was channeled effectively to achieve the maximum ROI.GR0’s mission was to help them do just that through a robust Google Ads strategy including optimized keyword targeting, effective ad copy, and a streamlined product feed.
The Strategy
GR0 used a 3-prong approach for our client:
Optimize Keyword Targeting
GR0 collaborated closely with the client to pinpoint the most impactful keywords for their specific audience, leading to improved campaign efficiency and a lower CPA.
Craft Effective Ad Copy
GR0 developed ad copy that resonated with the client’s core audience, boosting click-through rates and, consequently, conversions.
Streamline Product Feed
Leveraging cutting-edge feed-management software, GR0 optimized and tested various product listing ad components, unveiling significant potential in the performance max campaign domain.
Key Takeaways
In the ecommerce beauty sector, tailored keyword targeting can drastically improve campaign efficiency.
Clear and audience-centric ad copy can significantly enhance CTRs and conversions.
Continuous optimization and testing of product feeds can unlock untapped potential in ad campaigns.
