How We Grew Kroma’s Website Traffic from Nonexistent to an Average of 13,000+ Organic Monthly Visits in 12 Months
3x
Increase in Monthly Organic Revenue
350+
Increased Top 10 Keywords
1476x
Increase in Non-Branded Impressions Over 12 Months
The Challenge
Kroma was a brand new company entering the ultra-competitive weight loss and wellness space online. They wanted to establish traffic to the site and start ranking for the term “reset”, which didn’t have any search volume yet.
The Strategy
GR0 created blog articles on health, wellness, and nutrition topics, incorporating the Kroma team’s expertise on nutrition gained from their years of experience in the industry.
Our goal was to translate their real-life experience and establish their online authority on those subjects. We created articles that related to their “reset” focus keyword, to introduce consumers to the term and gain traffic from similar searches. We also optimized their product pages for target keywords, and utilized backlinks to build their brand-new website’s domain authority.
Throughout the campaign, Kroma’s branded website traffic fluctuated often due to adjustments in paid ad spend and online mentions by celebrity investors. However,Kroma’s non-branded organic traffic steadily increased over the course of the SEO campaign.
Kroma Keyword Rankings Over Time
Non Branded Organic Impressions and Clicks MoM
Key Takeaways
Writing niche focused content can set brands apart from competitors, own their space, and grow their organic traffic.
Utilizing backlinks to increase domain authority is crucial for ranking in ultra-competitive industries.
SEO is a long term marketing strategy that pays off over time.
