Success story:
Kizik
How we established Kizik as an authority in hands-free shoes, utilizing key SEO strategies to dominate relevant searches and enhance their online presence, resulting in over $11 million of revenue from the organic channel our first year of the campaign.
Increase in Monthly Direct Organic Revenue
Increase in Top 10 Ranking Keywords
Increase in Non-Branded Organic Traffic
The Challenge
Our challenge with Kizik centered on elevating their online presence in non-branded informational and transactional query spaces.
Through a comprehensive strategy, we boosted Kizik's visibility on essential terms and positioned them as industry leaders. Leveraging advanced SEO and content optimization, we transformed this challenge into a growth opportunity, significantly enhancing their market influence and digital footprint.
The Strategy
GR0 took on the challenge of establishing Kizik as a hands-free shoe authority. The strategy included:
• Over 120 pieces of SEO-optimized content aimed at strategically chosen topics around hands-free footwear, comfort, and technology.
• Integrating strategic internal links within this content to bolster Kizik's core key terms like “slip on shoes.”
Aggressive external link-building campaigns targeting high-authority domains, further cementing Kizik’s market position and driving direct increases in organic keyword ranking.
Some notable keyword ranking improvements over the campaign:
• ‘slip on shoes’ went from position 57 to 4 (+53) | 44k Monthly Searches
• ‘slide on shoes’ was not ranking, and now currently ranks position 3 | 9.8k Monthly Searches
• ‘slip in shoes’ was not ranking, and now currently ranks position 5 | 4.1k Monthly Searches
• ‘white slip on shoes’ was not ranking, and now currently ranks position 10 | 3.7k Monthly Searches
• ‘hands free slip on shoes’ was not ranking, and now currently ranks position 3 | 1.8k Monthly Searches
• ‘kids slip on shoes’ was not ranking, and now currently ranks position 8 | 1.3k Monthly Searches
The continued focus on blog content is not only increasing visibility but steadily converting more visitors, supporting long-term growth and sustainability for the site.
Over the campaign, the blog is directly responsible for $193,110.67 in revenue, and $437,205.39 in assisted conversion value.
Early Warnings and Challenges
• Average Monthly Searches: 44,000
• Largest impressions and 3rd largest clicks
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Strategic Actions
• June: Team alerted and strategy pivot recommended
• July 2nd: GR0 secures the first 'slip on shoes' link
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Increase in Monthly Direct Organic Revenue
Increase in Top 10 Ranking Keywords
Increase in Non-Branded Organic Traffic
“The team at GR0 took the time to understand our business and worked with us to develop a plan to target new customers. GR0 having a deep understanding of our footwear has allowed us to have candid conversations on content so we can drill into the strategies that rank. They don’t overpromise, but they have over delivered.”
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Key Takeaways
To grow as a thought leader in a niche, topical authority is needed.
To own a niche, you need content, links, and technical SEO.
Building content helps you rank for revenue-driving keywords—it just takes time and commitment.
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