How We Established Kizik as an Authority in Hands-Free Shoes, Utilizing Key SEO Strategies to Dominate Relevant Searches and Enhance Their Online Presence
53%
Increase in Monthly Direct Organic Revenue
8.6x
Increase in Top 10 Ranking Keywords
55x
Increase in Non-Branded Organic Traffic
The Challenge
Our challenge with Kizik centered on elevating their online presence in non-branded informational and transactional query spaces.
Through a comprehensive strategy, we boosted Kizik's visibility on essential terms and positioned them as industry leaders. Leveraging advanced SEO and content optimization, we transformed this challenge into a growth opportunity, significantly enhancing their market influence and digital footprint.
The Strategy
GR0 took on the challenge of establishing Kizik as a hands-free shoe authority. The strategy included:
Over 120 pieces of SEO-optimized content aimed at strategically chosen topics around hands-free footwear, comfort, and technology.
Integrating strategic internal links within this content to bolster Kizik's core key terms like “slip on shoes.”
Aggressive external link-building campaigns targeting high-authority domains, further cementing Kizik’s market position and driving direct increases in organic keyword ranking.
Some notable keyword ranking improvements over the campaign:
‘slip on shoes’ went from position 57 to 4 (+53) | 44k Monthly Searches
‘slide on shoes’ was not ranking, and now currently ranks position 3 | 9.8k Monthly Searches
‘slip in shoes’ was not ranking, and now currently ranks position 5 | 4.1k Monthly Searches
‘white slip on shoes’ was not ranking, and now currently ranks position 10 | 3.7k Monthly Searches
‘hands free slip on shoes’ was not ranking, and now currently ranks position 3 | 1.8k Monthly Searches
‘kids slip on shoes’ was not ranking, and now currently ranks position 8 | 1.3k Monthly Searches
The continued focus on blog content is not only increasing visibility but steadily converting more visitors, supporting long-term growth and sustainability for the site.
Over the campaign, the blog is directly responsible for $193,110.67 in revenue, and $437,205.39 in assisted conversion value.
Early Warnings and Challenges
Average Monthly Searches: 44,000
Largest impressions and 3rd largest clicks
Early May 2023: Keyword 'slip on shoes' drops to Page 4
Strategic Actions
June: Team alerted and strategy pivot recommended
July 2nd: GR0 secures the first 'slip on shoes' link
Key Takeaways
To grow as a thought leader in a niche, topical authority is needed.
To own a niche, you need content, links, and technical SEO.
Building content helps you rank for revenue-driving keywords—it just takes time and commitment.
