Success story:
Incrediwear
How we turned Incrediwear’s subpar SEO performance around to help re-establish key products in the top 5 positions on Google.
Increase in monthly direct organic revenue
Increased top 10 KWs by 4x
Increase in non-branded organic traffic
The Challenge
When Incrediwear came to GR0, they had been seeing a decrease in organic traffic and revenue caused by a decrease in ranking on their most important keywords.
GR0’s mission was to increase Incrediwear’s organic traffic to boost the company’s organic sales revenue.
The Strategy
We created more than 50 unique pieces of high-quality content, which continues to generate thousands of impressions every month, driving their target audience to the website.
Within this content, we tied in strategic links to their priority product pages, helping them improve keyword terms for top products.
We also built high-authority external links targeting the priority product pages. This, combined with our content efforts and on-page optimizations, led to a direct increase in organic revenue which includes 3x increase in revenue tied to their priority product page as a landing page.
Increase in monthly direct organic revenue
Increased top 10 KWs by 4x
Increase in non-branded organic traffic
"The GR0 team have been instrumental in our growth. Not only have they provided the results we were looking for, but they did so with the professionalism, dedication and communication one would expect when working with a real partner."
Key Takeaways
To improve specific product rankings, you need content, links, and technical SEO.
Building content around product specific linking helps build consumer awareness, strengthens product keywords ranking to ultimately increase revenue on product specific pages over time.
Combining SEO with other marketing channels has fruitful results capturing target audiences in various stages of the funnel.
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