How We Turned Incrediwear’s Subpar SEO Performance Around to Help Re-Rstablish Key Products in the Top 5 Positions on Google
2x
Increase in Monthly Direct Organic Revenue
4x
Increase in Top 10 Keywords
5x
Increase in Non-Branded Organic Traffic
The Challenge
When Incrediwear came to GR0, they had been seeing a decrease in organic traffic and revenue caused by a decrease in ranking on their most important keywords.
GR0’s mission was to increase Incrediwear’s organic traffic to boost the company’s organic sales revenue.
The Strategy
We created more than 50 unique pieces of high-quality content, which continues to generate thousands of impressions every month, driving their target audience to the website.
Within this content, we tied in strategic links to their priority product pages, helping them improve keyword terms for top products.
We also built high-authority external links targeting the priority product pages. This, combined with our content efforts and on-page optimizations, led to a direct increase in organic revenue which includes 3x increase in revenue tied to their priority product page as a landing page.
5x non-branded traffic growth coming from improved product PDP rankings and targeted blog content
Consistent YoY growth even when seasonality is factored in. Overall 2x organic search revenue growth
Key Takeaways
To improve specific product rankings, you need content, links, and technical SEO.
Building content around product specific linking helps build consumer awareness, strengthens product keywords ranking to ultimately increase revenue on product specific pages over time.
Combining SEO with other marketing channels has fruitful results capturing target audiences in various stages of the funnel.
