The Problem

Herbaly wanted to expand its presence in the organic search space but didn’t have the roadmap to make it happen. While they had basic SEO knowledge and some organic visibility, they needed guidance on crafting a strategic content plan and addressing critical technical elements to elevate their results. Their goal was twofold: to drive more organic traffic and to enhance user engagement across the site. After years of relying on paid strategies like Facebook and Google Ads, they recognized the need for a sustainable organic channel. With an audience seeking quality information about their teas, Herbaly needed a partner to deliver expert recommendations and actionable steps to achieve their growth ambitions — that’s when we stepped in.

Our Services

• Content Strategy

• E-E-A-T Review

• SEO Consultation

• Link Building

Our Strategy

We focused on creating content that directly spoke to Herbaly’s audience while improving the technical side of their website. We prioritized blog topics related to their products, like blood sugar and wellness, to bring in more organic traffic. Every piece of content was reviewed by experts to strengthen Herbaly’s credibility with both readers and Google. We also cleaned up their existing content, fixing outdated information and improving SEO.

On the technical side, we tackled broken links, unnecessary redirects, and keyword optimization. We also provided guidance for their site migration, moving their blog to their main domain for better SEO results. Along the way, we recommended updates to product pages, such as SEO titles and meta descriptions, to increase visibility.

Examples

• Created and optimized blogs for keywords such as "healthy sugar alternatives for tea" and "glucose tea" to align with their products and audience.

• Reviewed and updated existing content to improve authority and rank for medical-related terms like "normal a1c levels for seniors" and "how to calculate a1c at home."

• Optimized Product and Collections pages by refining SEO Titles, H1s, and Meta Descriptions, improving relevance and user engagement.

• Provided migration support for moving their blog to a subfolder on their main domain, ensuring improved SEO performance and easier management.

• Conducted technical SEO sweeps to fix 404 errors, unnecessary redirects, and internal linking issues, creating a smoother user and crawl experience.

Our Results

• 916% Increase in Non-Branded Clicks

• 165% Increase in Organic Traffic 

• 172% Boost in Organic Engaged Sessions

• 227% Growth in Total Keywords Ranked

• +129% Keywords on Google’s First Page

Proven Success

Through strategic content creation, E-E-A-T enhancements, and technical SEO fixes, Herbaly saw transformational growth in their organic presence.Non-branded clicks skyrocketed, increasing tenfold in just one year. Organic traffic more than doubled, and engaged sessions grew by 172%, showing that the content resonated with users. Beyond traffic, we expanded their visibility on Google, tripling the total number of keywords ranked and more than doubling first-page keyword rankings. By tackling every facet of their SEO strategy — content, on-page optimizations, and technical improvements — we delivered measurable results that solidified Herbaly’s position in the wellness space and set the stage for sustained growth.

Visual Representation of Results: YoY Growth

The charts above shows a significant YoY growth of 245.18% in clicks and 292.65% in impressions, highlighting the success of the SEO campaign since its start.

These charts show a 174.84% YoY increase in organic traffic and a 172.11% growth in engaged organic traffic, reflecting steady improvements in visibility and user engagement since the campaign started.

This set of quarterly charts show a 193.30% YoY increase in clicks, 153.88% growth in organic traffic, and 43.39% rise in organic revenue despite an anomaly in Q2 2024 data due to a canceled supplier order.

These charts highlight a 226.74% YoY increase in total ranked keywords and a 128.57% growth in first-page keywords, showcasing major improvements in search visibility and rankings since the campaign started.