Greater Than was interested in shifting their target audience from athletes to pregnant women and breastfeeding moms. Since the content on their site was mostly focused on sports and exercise, we had to start from scratch to rank for new target customers, increase organic traffic, and raise brand awareness.

We started by revamping their website’s content to address their new target audience. This included informational blog content to increase ranking for non-branded keywords. We also focused on Performance PR and reporter outreach to increase backlinks and build site authority.