Success story:

How GR0 Leveraged SEO for Greater Than

Greater Than's electrolyte-infused coconut water blends have two goals in mind: happy moms and healthy babies. With their commitment to no added sugars and organic ingredients, Greater Than provides expecting and current mothers with delicious, clean hydration.

Our Strategy:

SEO

On-Page Optimizations

Content

Technical On-Page

Performance PR

Our results over 12 months:

55.39
%

Increase in Organic Revenue

20.3
%

Increase in Ranking Keywords

62
%

Increase in Traffic Value

28.45
%

Increase in Unique Monthly Visitors

25.6
%

Increase in Referring Domains

26.9
%

Increase in Domain Rating

%
%
%

Our Challenge

Greater Than was interested in shifting their target audience from athletes to pregnant women and breastfeeding moms. Since the content on their site was mostly focused on sports and exercise, we had to start from scratch to rank for new target customers, increase organic traffic, and raise brand awareness.

Our Results

We started by revamping their website’s content to address their new target audience. This included informational blog content to increase ranking for non-branded keywords. We also focused on Performance PR and reporter outreach to increase backlinks and build site authority.

Testimonial

What Our Clients Are Saying

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