Success story:

How GR0 Leveraged SEO for Greater Than

Greater Than's electrolyte-infused coconut water blends have two goals in mind: happy moms and healthy babies. With their commitment to no added sugars and organic ingredients, Greater Than provides expecting and current mothers with delicious, clean hydration.

Our Strategy:


On-Page Optimizations


Technical On-Page

Performance PR

Our results over 12 months:


Increase in Organic Revenue


Increase in Ranking Keywords


Increase in Traffic Value


Increase in Unique Monthly Visitors


Increase in Referring Domains


Increase in Domain Rating


Our Challenge

Greater Than was interested in shifting their target audience from athletes to pregnant women and breastfeeding moms. Since the content on their site was mostly focused on sports and exercise, we had to start from scratch to rank for new target customers, increase organic traffic, and raise brand awareness.

Our Results

We started by revamping their website’s content to address their new target audience. This included informational blog content to increase ranking for non-branded keywords. We also focused on Performance PR and reporter outreach to increase backlinks and build site authority.


What Our Clients Are Saying

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