The Problem

Good Clean Love faced a pressing challenge: they needed to ramp up revenue through their paid and retail search strategies. Their primary goal? To significantly expand top-of-funnel traffic and attract a wave of new customers. 

Before partnering with GR0, their efforts lacked the punch needed to capture and convert the growing interest in natural and organic intimate products. This gap presented a golden opportunity for a targeted strategy to ignite their market presence and drive substantial growth.

Our Services

• Paid Search
• Retail Search
• SEO
• Link Building

Our Strategy

To boost Good Clean Love's market impact, we honed in on their advertising efficiency across Google Ads and retail search platforms. We strategically isolated the 'Hint of Mint Lube' SKU for an intensified focus on Target.com, achieving consistent ROAS above 2x from the outset. 

In addition, we employed an innovative approach by targeting audiences who visited competitor checkout URLs on Google, effectively diverting and capturing high-intent traffic. 

Our team maintained open lines of communication with Good Clean Love, eagerly adapting and scaling strategies based on real-time performance data, ensuring every dollar spent was maximized for the best possible return.

Examples

• We launched a targeted campaign for 'Hint of Mint Lube' on Target.com, achieving a consistent ROAS above 2x and demonstrating exceptional resonance with the audience.

• We employed a novel strategy by capturing competitor checkout URLs to retarget their customers on Google, significantly boosting our client's market share.

• We conducted extensive keyword research to optimize visibility on Target’s site, enhancing their performance in niche search queries.

Proven Success

Our work with Good Clean Love showcased how effective campaign management can enhance business outcomes significantly. By focusing on high-performing SKUs like the Hint of Mint Lube and employing strategic audience targeting on Google, we delivered more than just improved metrics — we enhanced Good Clean Love's overall market presence. 

Our approach, characterized by responsiveness and a drive to innovate within the client's advertising strategies, fulfilled their initial goals and set new benchmarks for their digital marketing efforts. This project was a clear demonstration of how tailored advertising solutions can lead to substantial business growth and customer engagement.

YOY Growth

The chart above shows the year-over-year growth in conversions, conversion value, and a reduction in CPA for Good Clean Love.

In the above chart, key performance indicators like CPA, CTR, and ROAS demonstrate significant improvements from 2023 to 2024.