How We Helped Flossy Revolutionize Their Dental Insurance Lead Generation
-80%
Decrease in Cost Per Lead
25%
Increase in Campaign Clicks
4X
Increase in Conversion Rate
The Challenge
Dental insurance, as an industry, is teeming with fierce competition. Flossy, while aiming to disrupt the market, grappled with the challenge of scaling their lead generation campaigns without elevating the associated costs.Our mission was to help increase their valuable leads via a robust search ads strategy that included account restructuring, synchronized keyword and ad copy, and strategic bid optimization.
The Strategy
GR0 took a 3-prong approach to improving Flossy’s lead gen through Google Ads:
Account Restructure: Recognizing the power of segmentation, GR0 remodeled Flossy's account, segmenting search campaigns based on match type. This strategic shift allowed for tailored ad copy and bids, ensuring relevance to targeted audience segments.
Synchronized Keyword and Ad Copy: With a keen eye on keyword relevance, GR0 meticulously aligned Flossy's keywords with their ad copies. This guaranteed that the ads echoed the search intent of potential leads.
Bid Optimization: Efficiency was paramount. GR0 revamped Flossy's bid strategy, ensuring the brand achieved maximum returns on their advertising expenditure.
Key Takeaways
Strategic account structuring can drastically enhance the relevance of ad campaigns.
Aligning keywords with ad copy isn't just best practice—it's a game-changer for conversion rates.
Bid optimization is a crucial lever in achieving both campaign scale and cost efficiency.
