The Challenge

Flossy needed to build awareness, improve organic rankings, and lower lead costs while scaling efficiently. On the SEO side, the challenge was to capture high-value keywords and drive authority through content and backlinks. On the Google Ads side, the issue was campaign inefficiency, requiring a complete account restructure, synchronized keyword and ad copy, and strategic bid optimization to generate more qualified leads without increasing acquisition costs.

GR0 delivered a dual approach — creating and optimizing 195+ pieces of SEO content to capture high-value keywords and restructuring Flossy’s Google Ads account for sharper targeting and efficiency. This strategy not only improved organic rankings but also significantly reduced cost per lead.

Our Services

• SEO Content

• Link Building 

• On-Page Optimization

• Google Ads: Paid Search

• Bing Ads

Our Strategy

GR0 took a dual-channel approach, combining SEO and paid search to maximize visibility and lead generation.

SEO

• Created and optimized 195+ pieces of content targeting high-value keywords

• Built authority with contextually relevant backlinks to compete with leading health publishers

• Applied on-page optimizations to strengthen keyword alignment 

Examples: 

• "how much does a dental bridge cost without insurance" – Initially unranked, now #3 on Google, attracting approximately 5,800 users monthly

• "how much does braces cost with insurance" – Previously unranked, now #7 on Google, drawing around 1,267 users monthly

• "wisdom tooth removal no insurance" – Ranking #1 on Google, responsible for about 1,200 monthly visitors

Google Ads

• Restructured Google Ads accounts for sharper segmentation by match type

• Aligned ad copy with keyword intent to improve quality scores and conversion rates

• Executed bid optimization strategies to maximize efficiency and reduce cost per lead

The Results

SEO Wins

• +121,522% increase in sitewide keyword rankings

• +148,967% increase in Page 1 rankings

• +36,265% lift in organic traffic

High-performing keywords now ranking include:

• “wisdom tooth removal no insurance” — #1 on Google, 1,200 monthly visitors

• “cost of braces for kids” — #1, 634 monthly visitors

• “how much do veneers cost without insurance” — #1, 551 monthly visitors

Google Ads Wins

• -80% cost per lead

• +25% increase in campaign clicks

• 4x conversion rate improvement

YoY Growth

From 2021 to January 2024, average organic traffic grew from 160 to over 58k. Leveraging whitelisted UGC further fueled results, driving a 40% increase in volume and a 50% reduction in CPA within the first month — enabling significant account scale.

In that same timeframe, keyword ranking has increased from 37 to over 45k, with 9% of keywords ranking on page #1: