The Challenge

Flossy set out to revolutionize the dental industry by challenging the belief that dental insurance is necessary for dental procedures. They started as a no-insurance alternative for those who needed dental procedures, and have since grown their brand beyond that to provide cost-effective options for those with or without insurance. They aimed to show the world that quality dental care can be affordable, even without insurance, through their network of top-tier dentists. However, they faced the challenge of building brand awareness and educating a new audience about their services. Partnering with GR0, they worked to lower lead costs and improve their organic ranking for relevant keywords.

The Strategy

Through the creation of over 195 pieces of content, we significantly increased SEO Content their visibility for crucial keywords. Our strategy involved growing keywords directly related to Flossy's brand, outperforming well-known, authoritative sites like GoodRx, Forbes, and Health.com. We utilized our knowledge of on-page optimizations to position priority keywords effectively and maintain strong technical health for the site.

Examples

When we kicked off the campaign, our primary focus was on 'Location-Based Dentist Near Me' pages. However, it soon became evident that our local search authority was insufficient to rank effectively for these types of keywords. Recognizing this challenge, we strategically pivoted our approach. We shifted our focus towards targeting dental procedure-related keywords - particularly those revolving around insurance. This adjustment allowed us to leverage our strengths and tap into a more achievable, yet equally valuable, keyword niche. When we began working with Flossy, they had no organic traffic to their name. To date, they receive up to 900+ clicks per day, achieving over 37k clicks in one month alone.‍

We’ve achieved many notable keyword ranking improvements such as:‍

• "how much does a dental bridge cost without insurance" – Initially unranked, now #3 on Google, attracting approximately 5,800 users monthly.

• "how much does braces cost with insurance" – Previously unranked, now #7 on Google, drawing around 1,267 users monthly.

• "wisdom tooth removal no insurance" – Ranking #1 on Google, responsible for about 1,200 monthly visitors.

• "cost of braces for kids" – Improved from unranked to #1 on Google, driving roughly 634 visitors monthly.

• "how much do veneers cost without insurance" – Now ranks #1 on Google, bringing in approximately 551 organic users monthly.

• "does insurance cover retainers" – Improved to #1 on Google, attracting around 350 users monthly.

• "does insurance cover tonsil removal" – Rose from unranked to #1 overall on Google, driving about 400 monthly visitors.

• "how much is a crown without insurance" – Improved from unranked to #5 on Google, generating around 610 monthly users.

Proven Success

Our most satisfying accomplishment in this campaign was our ability to outperform competitors who were already well-established in the industry. We worked hard to achieve this through the strategic use of branded backlinks, comprehensive on-page optimizations, and high-quality SEO-optimized content. This approach not only enhanced our visibility but also established a strong online presence, distinguishing us from even the most prominent players in the field.

We harnessed the power of UGC, specifically whitelisted UGC. This strategic move resulted in a 40% surge in volume and a 50% reduction in CPA within the first month of implementation, facilitating a significant scaling of the account.

In that same timeframe, keyword ranking has increased from 37 to over 45k, with 9% of keywords ranking on page 1.