The Problem

FCTRY Lab, known for their unique and stylish products, needed a big boost in engagement and revenue for their new Duck Boot launch. They wanted to grow their subscriber list and generate hype leading up to the drop. Before GR0 came into the picture, their in-house efforts weren't cutting it — they were looking to significantly increase their email and SMS lists and drive substantial revenue from these channels.

Our Services

• Email Marketing

• SMS Marketing

Our Strategy

We jumped right in with FCTRY Lab, setting our sights on creating a buzz that would lead to a sell-out launch. Our approach was twofold: build their subscriber base and generate excitement for the Duck Boot drop. We designed and implemented multiple opt-in forms — pop-ups, teasers, and embedded buttons — across their website to capture emails and phone numbers. We also planned a series of hype emails and SMS campaigns to keep their audience engaged and eager for the launch.

Examples

• We created a pop-up for both desktop and mobile users, which collected over 3,100 subscribers for the Duck Boot drop.

• Another form, linked to buttons at the top and bottom of their site, brought in an additional 3,800 subscribers.

• Our welcome email series, sent immediately after sign-up, generated over $11,300 in revenue.

• The welcome SMS series added another $2,400 to the pot.

As we neared the launch, we amped up the communication with a series of targeted emails and SMS messages:

• A Duck Boot drop announcement

• A hype email and SMS on May 7th

• A 24-hour countdown on May 9th, with a special email to international markets

• The grand finale on May 10th with an email and SMS blast

These coordinated efforts were transformative, generating over $132,300 in revenue just from these messages.

Proven Success

Our work with FCTRY Lab showcased our ability to harness the power of direct marketing with remarkable precision and effectiveness. The opt-in forms we implemented were a game changer, achieving an "excellent" submit rate that far exceeded industry standards. This not only reflects our expertise in creating engaging content but also our strategic acumen in placing and timing these interactions to capture maximum attention.

What truly sets this campaign apart was how swiftly we were able to translate these interactions into substantial growth and revenue. Imagine sparking such interest that within just a couple of emails, you're looking at generating over $100,000! This rapid success story is something we're particularly proud of, demonstrating our ability to turn digital interactions into real-world results at an impressive pace. It's the kind of dynamic impact that excites us and, more importantly, delivers exceptional value to our clients.

WoW Growth