Success story:
Eden Software Solutions
How we nearly doubled organic traffic to Eden’s target pages through a well-optimized Link Building strategy in less than one year.
Increase in Clicks to ‘Visitor Management’ Page
Increased in Clicks to Desk Booking’ Page
Increase in Keyword Positioning for ‘Visitor Management’
The Challenge
The challenge our client Eden Software Solutions was facing was very stagnant leads from organic search. This once-profitable channel needed an immediate revamp in order to boost leads and revenue streaming in from the Desk Booking and Visitor Management pages. This required an increase in keyword rankings. Eden was using another SEO and backlink agency but wasn’t having the success they were looking for until we implemented our unique link building strategy. They were beginning to think that SEO was just not the right channel for them. They needed more revenue to ensure that organic search remained a profitable channel.
The Strategy
At the core of our strategy was the implementation of non-branded backlink acquisition from high-authority publications. This was a targeted effort aimed at boosting the visibility of two high-priority pages identified by GR0 and the client working as a team.
What set our strategy apart was the integration of on-page optimizations on two target pages to make them more SEO-friendly. In the 10 months we’ve been partnering with Eden, approximately 50 backlinks were successfully acquired, demonstrating the efficiency of our Link Building strategy. The average Domain Rating of those backlinks is an impressive 74.
• We strategically obtained backlinks targeted to the Desk Booking and Visitor Management pages, aligning with the client’s priorities and extensive research done by GR0. These backlinks came from highly credible publications to boost organic traffic.
• We used a variety of anchor texts to increase the keyword positioning for several keywords that these pages ranked for.
• To enhance the performance of these two pages, we did what we do best: implementing on-page optimizations. It was a must to ensure their titles, meta descriptions, and H1 headers were tailored to our target keywords.
The Results
• We are very excited that our client Eden is now ranking #1 for their target keyword ‘desk booking’. Eden is ranked above other sites that have much higher Domain Ratings, which showcases how well our strategy works
• Eden was previously not ranking for ‘visitor management system’ at all. Now, after only a couple months of backlink acquisition as targeted in our link building strategy, they are ranking on the first page of Google!
Increase in Clicks to ‘Visitor Management’ Page
Increased in Clicks to Desk Booking’ Page
Increase in Keyword Positioning for ‘Visitor Management’
"We were ready to give up on SEO before GR0 stepped in. Their team’s passionate dedication and refreshingly new strategies transformed our online presence. They always go above and beyond to ensure that we are on the same page and happy with the results of their work. Our account manager worked hard to understand our specific goals and help us optimize our pages to get the growth we needed. GR0 has an incredible team of people and we are so glad we partnered with them!”
Key Takeaways
Consistent backlink acquisition from relevant, high-authority publications significantly boosts keyword rankings and traffic on high-priority pages
On-page optimizations are crucial for optimal SEO performance
Strong rankings for high-converting keywords and pages result in increased conversions and revenue.
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