The Challenge

Coco’s goal was straightforward: to drive new users to their app. They wanted to target certain areas of Los Angeles to bring in new users and grow their presence in these neighborhoods. They were posting on their organic social accounts, but needed help transitioning into paid advertising. This is where GR0 stepped in with expertise and experience. We had a very specific goal - to create content to pique the interest of their intended audience and drive them to the app store to download their new favorite food delivery app.‍

The Strategy

The strategy used in Coco’s campaign differed slightly from the norm. Rather than linking to different web pages, we wanted all traffic to go directly to the app store to download Coco’s app for use. Our creative team worked efficiently to identify the best creative angles and produce engaging content. The client specifically loved that our creative department was able to produce a range of creatives with a quick turnaround time. We created a mix of UGC, highly-produced content, and statics so they had a range of creative to run. In doing so, we were able to test a large batch of creative in a short period of time. This allowed us to quickly identify winners and optimize those ads.

Examples

For one of our leading concepts, we filmed with a real life Coco user and her family. We used storytelling to create an authentic piece of content that resonated with Coco’s audience.

Video with Audio

Showcasing real customers’ experiences and testimonials made Coco relatable and obtainable. We found creative ways to implement reviews into our ads to gain trust from the audience in a more authentic way:

We used a combination of facts and humor to engage potential customers while making them feel good about using this unique food delivery service.

Proven Success

Because of Coco’s early success, they are expanding their reach and taking on ig opportunities in the tech space!

Showcasing real users’ experience of Coco for content made customers feel heard and brought a genuine feel to the ads We were ale to generate downloads based on a shared experience with the brand.

An increase in app downloads shows the effectiveness of our campaign and the active engagement fostered through our work.

YoY Growth

Providing creative, engaging ideas while keeping in rhythm with your unique brand: