The Challenge

Our client operates in an extremely competitive niche, selling toys specifically designed for children with autism. They came to GR0 wanting to own a larger portion of their market, but their site wasn’t ranking for any of their targeted keywords, they weren’t getting in front of the right audience, and they had few domains providing high-authority backlinks. ‍

Our mission was to fix these problems using our bespoke SEO, Content, and Link Building strategies.

The Strategy

We created engaging, informative content for their site, which has been the core of their growth. We also added content to existing product pages and optimized them for SEO to increase keyword rankings and organic conversions.‍

In addition, after conducting a technical audit of the site, we found that a year’s worth of content was not able to be indexed due to a pagination issue on their blog. We fixed this issue and implemented additional internal linking optimizations, which allowed the content to be indexed and ranked by Google. ‍

We also acquired high-authority external links, which, combined with our content, on-page optimizations, and technical SEO efforts, led to a direct increase in organic traffic and keyword rankings.

Total clicks and impressions over the course of the campaign

Organic users over time