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Success story:
Buttercloth
Email Marketing for Buttercloth: The World's Most Comfortable Shirt
Email List Growth
Revenue Growth
The Challenge
Buttercloth launched with the ambition of creating the world's softest, most comfortable shirt for men. As a startup, our main challenge was driving awareness and making creative that resonated with an audience willing to buy $100+ dress shirts. Once the announcement was made Buttercloth would be on the award winning Shark Tank TV Show, we spent time building assets to capture new visitors at scale and optimizing collection pages for best performance.
The Strategy
Leveraging the influx of new visitors and word of mouth marketing from the live episode, we were able to experience 5X email list growth with custom Shark Tank creative throughout the website. The increase in email subscribers directly translated into a 600% revenue increase. Email Marketing became Buttercloth's #1 Marketing channel for driving revenue for the brand.
Email List Growth
Revenue Growth
“GR0’s knowledge, experience, and creative approach to digital marketing has been one of the biggest factors in scaling our growth. It was only with their help that we were able to grow our brand and company trust; with their audience insight and targeted advertising techniques, our number of email subscribers increased exponentially, quickly becoming our primary source for driving revenue. They carefully determined our weakest points as a brand and took strategic steps to optimize our platform, coming up with creative solutions that led to real results.”
Key Takeaways
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