The Problem

When Bobo Oat Bars partnered with GR0, their goal was clear: reduce customer acquisition cost (CAC) while driving a meaningful increase in new users to their website. As a brand also sold through major retailers like Target, Kroger, and Costco, the client needed to improve digital performance in a way that supported both direct-to-consumer (DTC) revenue and omnichannel growth through greater brand visibility.

At the time of engagement, the client’s Google Ads and Meta accounts lacked strategic cohesion. Campaign structures were fragmented, data integrity was compromised, and performance was inconsistent. They had no clear funnel-based segmentation, and their heavy reliance on branded search meant they were missing critical growth opportunities in non-branded acquisition.

Our Services

Paid Search (Google Ads)
Paid Social (Meta Ads)
Creative Services
Landing Page Testing & CRO

Our Strategy

We rebuilt Bobo’s paid media from the ground up, structuring Search and Social campaigns around a true full-funnel strategy. On Google, we launched tiered Shopping and Performance Max campaigns, expanded non-brand search, and tested bidding strategies to balance cost and scale.

We also shifted budgets toward upper-funnel efforts, unlocking efficient growth without sacrificing ROAS. On Meta, we overhauled the account to simplify funnel stages and focus budgets on customer acquisition.

A refined retargeting strategy that excluded subscribers became our top-performing segment, while a new subscription-only landing page emerged as the highest-ROAS asset. Together, these moves laid the groundwork for scalable, profitable growth.

Examples

Launched a tiered Shopping structure combining Performance Max and Standard Shopping to scale reach while keeping ROAS above 2.5x.
Ran a bidding test comparing manual CPC and Target ROAS — resulting in a 74% CPA drop and 266% ROAS lift at 72% less spend.
Adopted AI-driven bidding strategies across funnel stages to improve cost control and scale top-of-funnel growth.
Built and tested a subscription-only landing page, which now delivers the highest ROAS across the account.
Overhauled Meta structure to launch a subscriber-excluded retargeting campaign, quickly becoming the most efficient segment in paid social.

Our Results

+81% increase in revenue from Q1 to Q2.
+780% more new customers from Paid Search.
-40% drop in CPA YoY on Meta.
4.33x ROAS from new subscription landing page.

Proven Success

GR0 began managing the account in April 2025. By the end of Q2, blended revenue reached $527K, up 91% quarter-over-quarter, with just a 12% increase in spend. New customer growth hit 42%, while returning customers rose 28%, showing strength on both the acquisition and retention fronts.

Blended CPA dropped 45% from Q1 to just $19, and YoY CPA improved by 13.5%, driven by more efficient funnel structures and better audience segmentation. These results reflect a strategy that balanced scale with cost control.

On search, strong performance followed a complete account restructure. After launching Performance Max, Demand Gen, and tiered Shopping campaigns, revenue rebounded and climbed 81% in the first full quarter. Budget was split 70/30 to support full-funnel scale, with clear gains in both volume and efficiency.

On social, conversions rose 44.4% YoY despite spending less. CPA dropped from $41.34 to $28.64, and ROAS jumped from 1.12 to 2.02. Engagement followed suit, with a 66% increase in CTR, confirming that refined creative and tighter funnel logic were working. Revenue climbed 60% year-over-year, rounding out a strong Q2 across all paid channels.