The Problem

Bobbie came to GR0 with a clear mission: grow their customer base fast while keeping acquisition costs under control. As a newly launched brand, they were starting from zero and needed to scale new customer acquisition without blowing past their blended CAC target of $100. With aggressive growth goals and a competitive formula space heating up, they needed a full-funnel strategy that could deliver high volume and high efficiency — right out of the gate.

Our Services

• Paid Search

• Paid Meta

• Paid TikTok

• SEO

• Retail 

Our Strategy

To help Bobbie scale efficiently, we built a full-funnel strategy that combined channel-specific tactics with fast-paced creative iteration. On Google, we launched Performance Max campaigns broken out by SKU to drive more personalized, product-level relevance. We paired that with brand and non-brand Shopping campaigns to win high-intent placements in the feed. Knowing the power of a strong offer, we wrapped media efforts around Bobbie’s BOGO trial bundle, making it the hero of our creative across channels. 

Examples

• Launched SKU-specific ads across Google, Meta, and TikTok to drive relevance and improve conversion at the product level.

• Deployed BOGO-focused creative in paid channels, positioning the trial bundle as a low-risk entry point for new customers.

• Built high-converting landing pages that aligned with ad messaging, improving bounce rate and driving stronger CVRs.

• Used UGC and mom testimonials on TikTok to boost credibility and engagement with first-time parents.

• Refreshed creative weekly, scaling top performers and quickly phasing out underperforming assets.

Our Results

• 2.6x customer growth in one quarter

• –34% below blended CAC goal

• 91% of 2024 customer volume hit by May 2025

• +186% TikTok conversions QoQ with CPA under $30

• 47% blended return on ad spend across channels

Proven Success

We didn’t waste time chasing maybes. Instead, we built a system that delivered consistent wins, week after week. On Meta, spend was up 168% YoY — revenue followed with a 144% lift. The platform brought in over half of all new Q1 customers, while creative optimized around SKU and offer drove a 2.3x boost in CTR. 

Google’s structure helped us stay 20% under CAC targets while nearly doubling conversions and growing revenue 95% YoY. TikTok scaled faster than expected, with UGC and testimonial-style videos quietly outperforming polished brand content. CPA stayed under $30 while conversions jumped 186% QoQ. 

Across all channels, landing page tests led to a 23% drop in bounce rate and an 18% lift in conversion. Organic traffic also saw a 17% increase in QoQ, adding momentum beyond paid. Every number moved in the right direction because every lever had a purpose.

Visual Representation of Results: QoQ Channel Performance Lift

The chart above shows strong quarter-over-quarter gains across TikTok, Meta, and SEO, with Google leading in CAC efficiency across all channels.