ASYSTEM’s was interested in boosting their organic performance and building authority in the largely competitive supplements industry. Because of the extra red-tape of their industry, we focused on improving their expertise, authoritativeness, and trustworthiness (E-A-T) score to increase their domain authority and rankings.

We generated a content strategy focused on adding information relevant to their products. We used our guest blogging services to support our content strategy by targeting the same topics and keywords.

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To improve their E-A-T score, we ensured each article was medically reviewed by a credentialed and experienced individual. We created pages for the medical reviewers to highlight their credentials, background and achievements, and provided structured markup data to support E-A-T (i.e. People Schema). We also revamped their Google My Business profile to demonstrate their trustworthiness.