Success story:

Arbor

How we boosted Arbor’s online authority by 52%, resulting in 1000 ranking keywords on page 1 of Google.

Arbor is a home energy advisor that helps customers lower their electric bill on an ongoing basis for free.

52%

Increase in Online Authority

400%

Increase in Ranking Keywords

200%

Increase in Clicks and Impressions

The Challenge

Despite Arbor’s expertise and quality services, they were not perceived as an established authority within their vertical online. Their online presence was hindered by several key issues that impacted their visibility and credibility.

Arbor’s backlink profile was notably weak, lacking the authoritative links needed to boost their online reputation. This deficiency in high-quality backlinks hindered their ability to rank well on Google.

GR0’s mission was to harness a robust Performance PR strategy, focusing on branded backlinks.

The Strategy

GR0 got to work acquiring branded backlinks to strengthen Arbor’s backlink profile and their overall domain authority. Using the Domain Rating (DR) metric tool in Ahrefs, we measured an increase from 25 (start of year) to 38 (end of year), a 52% increase in authority in 12 months.

This work has left a notable impact on total ranked keywords, but specifically keywords ranking on page one of the search engine results page (SERPs). With only 246 keywords in January 2023 to 1,294 keywords in December 2023.

Clicks are up nearly 200% from start of year and impressions are up more than 215% from start of year

52%

Increase in Online Authority

400%

Increase in Ranking Keywords

200%

Increase in Clicks and Impressions

“The team at GR0 has helped us achieve impressive KPIs via their unique Performance PR offering, which has produced dividends for us from month 1 that continue to scale and exceed expectations.”

Cliff Bernstein, Chief Marketing Officer
Finance

Key Takeaways

1
1

A robust, branded backlink strategy will increase authority online, it just takes time and patience. 

2
2

To increase ranking keywords, you need to focus on overall domain rating and performance.

3
3

Building a stronger presence on Google will result in higher clicks and impressions over time.

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