The Problem

The client was a new player in the THC beverage and edibles market , but they had zero visibility in search for the terms that mattered most. “THC drinks ” and “THC edibles ” carried huge search volumes, yet the client was buried far below page one . For a cannabis brand, this wasn’t just a missed opportunity — it meant being invisible to their core audience .

That’s when GR0 stepped in . From day one, the goal was clear: capture high-intent, non-branded keywords to drive organic traffic, build trust, and compete with established players in the cannabis space.

Our Services

• SEO

• Backlinking

• E-E-A-T Content Consultation

Our Strategy

We built an SEO program from the ground up, focusing on authority , trust , and keyword reach . Each part of the plan worked together: SEO for on-page updates and technical fixes, backlinking to strengthen authority on high-value terms, and an E-E-A-T content package to give their site credibility in a competitive cannabis space. By combining expert-reviewed content , clean technical foundations , and a sharp backlinking strategy , we positioned the client to rise quickly in rankings for non-branded THC terms .

Examples

• Published expert-reviewed content with bylines from lead industry professionals, adding authority and trust.

• Optimized meta titles and descriptions on product and collection pages, pushing “THC gummies,” “Edibles,” and “Weed Gummies” into top SERPs.

• Implemented structured data across products, unlocking better placements in organic shopping blocks, image results, and AI overviews.

• Fixed a critical indexing issue early in the campaign , restoring visibility and accelerating growth.

• Executed a targeted backlinking push to “THC Drinks” and “THC Seltzers,” securing page-one positions for both high-intent terms.

Our Results

• +2081% increase in non-branded clicks in six months

• +2219% lift in impressions over the same period

• #1 ranking for “THC Drinks” (36K monthly searches) and #2 for “Edibles” (74K)

• Position 3 for “THC Gummies” (68K) and “Weed Gummies” (18K)

• Featured snippet wins and AI overview placements for cannabis-related queries

Proven Success

By combining expert-reviewed content , a sharp backlinking strategy , and clean technical SEO , we didn’t just boost rankings — we built authority that stuck. Within months, the client went from being unknown in search to a trusted source for cannabis queries, appearing in featured snippets and AI overviews where credibility matters most. This holistic approach gave them more than visibility; it positioned the client as an authoritative voice in the competitive THC drinks and edibles market.