Maman had built a loyal following but struggled to scale its e-commerce. Despite strong press and in-store sales, online growth lagged due to broad, inefficient campaigns. GR0 stepped in to restructure paid media, driving 159% year-over-year revenue growth while cutting acquisition costs and boosting returns. Additionally, GR0’s strategy amplified in-store traffic by targeting new location launches and attracting higher-intent users directly into stores.

The Challenge

Maman needed a way to:

• Scale digital revenue efficiently

• Improve ROAS and lower CPA on Meta and Google

• Drive awareness for new store openings and catering services

Our Services

• Meta Ads Management

• Google Ads Management

• Creative & Campaign Testing

• Audience Expansion & Retargeting

• E-commerce Growth Strategy

The Strategy

GR0 overhauled Maman’s paid media approach with a segmented, full-funnel structure:

• Meta: Scaled prospecting with Advantage Plus audiences, layered in mid-funnel retargeting, and rolled out dynamic product ads segmented by collections (cookies, teas, gifting).

• Google: Replaced broad campaigns with breakout initiatives — dedicated store opening campaigns for local awareness and events & catering campaigns targeting occasions from bridal showers to corporate gatherings.

• Creative & Targeting: Expanded creative testing and refined targeting to align campaigns with business goals for sustainable growth.

The Results

The new structure unlocked rapid growth across both platforms:

• +159% YoY revenue growth overall

• Meta: +93% ROAS, -23% CPA, +72% purchases

• Google: +521% revenue, +117% e-commerce ROAS, -89% e-commerce CPA, +254% conversions