The Challenge

HOMAGE, an apparel brand known for quality designs, saw its online business surge during the pandemic. With rapid growth came new challenges: their team was managing complex Klaviyo automations in-house while juggling an ever-increasing volume of campaigns.

They needed an expert partner who could take over daily management, optimize their customer journeys, and expand on the foundation they had built — not just to maintain performance, but to unlock new levels of efficiency and revenue.

That’s where GR0 came in.

The Strategy

Over the course of our partnership, GR0 worked closely with HOMAGE to design, refine, and scale their lifecycle program, optimizing every step of the customer experience from first browse to repeat purchase.

Our approach focused on data-driven optimization:

• Leveraging Klaviyo’s advanced analytics to identify high-intent and high-value customer segments

• Tailoring existing flows to better serve different audience types, from new leads to brand loyalists

• Creating new lifecycle touchpoints to capture missed sales opportunities

We also expanded HOMAGE’s automated flows into a more intelligent and personalized ecosystem, delivering hyper-targeted messages based on each customer’s engagement, browsing history, and purchase behavior.

One of the biggest wins came from introducing a new Abandoned Cart flow, a lifecycle touchpoint that previously didn’t exist in their program.

• Goal: Re-engage high-intent shoppers who added items to their cart but didn’t complete checkout

• Execution: Timely, personalized reminders that feature browsed products and dynamic recommendations

• Result: By Q3 2025, this single automation had accounted for 9% of all flow-driven revenue, making it one of HOMAGE’s most valuable automations.

Our Results:

• 23% AOV: increase in order value from late 2021 to 2025

• 9% Abandoned Cart flow: contributes almost of all flow-driven revenue

When GR0 took over HOMAGE’s Klaviyo flows in late 2021, the goal wasn’t to add noise — it was to add intelligence. Through strategic refinement of timing, segmentation, and messaging, we increased not only conversions but also order value, showing the compounding impact of ongoing optimization.

Visual Representation of Results

Testimonial

“The HOMAGE team worked with Gr0 for a number of years on our retention email and sms strategies and they were always a very active and engaged partner. Jordan and Chad were exceptional from the first day we started working with Gr0. Their strategies helped build an improved email experience for our customers when we didn’t have the in-house resources to focus on them ourselves. The GR0 team demonstrated a great level of curiosity, combined with experience, that resulted in new ideas for us that were impactful and appealed to our audience.”

- Mark Jaworski, Homage Marketing Manager