The Challenge 

Pure Genius Protein launched into a crowded, high-skepticism category with no existing lifecycle programs in place. As a newly positioned and reformulated product, the brand needed to establish trust immediately and drive confidence at the point of purchase, without relying solely on brand claims.

Our Services

• Paid Media

• Creative

• Email & SMS: Okendo & Klaviyo 

Our Strategy

From day one of the Pure Genius Protein launch, GR0 implemented Okendo as the foundational reviews and referrals platform, paired with Klaviyo automations to create a seamless post-purchase experience.

Using Okendo and Klaviyo together, GR0:

• Rapidly collected high-quality customer reviews immediately post-purchase

• Deployed reviews across PDPs and post-purchase email flows

• Launched a “Refer a Friend” program to drive early advocacy

• Reinforced social proof at the highest-intent moments of the funnel

This ensured Pure Genius Protein launched with real customer validation, not just marketing messaging.

The Results

• +125% Conversion

• +4.5% Conversion within the first month

• 750+ Customer Reviews collected in the first 30 days

Pure Genius saw an immediate conversion lift once review emails began sending, with Okendo-powered reviews prominently surfaced across PDPs and key lifecycle touchpoints. Before reviews were collected and published, conversion rate sat at 3.6%; after 750+ reviews were deployed across PDPs, conversion rate climbed to 8.1% by the end of January.

Why It Worked 

GR0’s decision to utilize Okendo played a critical role in the success of the Pure Genius Protein launch by establishing trust at the exact moment customers needed it most.

In a category where social proof directly influences purchase behavior, Okendo enabled Pure Genius to:

• Build credibility fast in a newly reformulated product launch

• Replace skepticism with authentic customer validation

• Strengthen PDP performance through visible, timely reviews

By pairing Okendo with Klaviyo and a full-funnel growth strategy, GR0 transformed lifecycle marketing into measurable revenue impact: customer feedback had become a powerful conversion driver for the brand. 

Client Testimonial

"GR0’s implementation of Klaviyo and Okendo played a key role in the successful relaunch of Pure Genius Protein. Their strategy helped us quickly collect hundreds of authentic customer reviews, strengthen social proof across our product pages, and give customers greater confidence at the point of purchase. The results spoke for themselves, with a meaningful lift in conversion rate during launch." 

— James Corrigan, Director of Planning & Strategy