The Challenge 

HidrateSpark had a simple goal: increase average order value. Getting there meant identifying the right bundle offer and pairing it with an Email & SMS campaign that could communicate the value quickly and cleanly. GR0 developed a high-value deal and messaging sharp enough to convert, without overcomplicating the offer.

Our Services

• Email & SMS

Our Strategy

• Launched a targeted Email and SMS campaign offering 20% off the purchase of two or more water bottles

• Structured the offer to incentivize multi-unit purchases without discounting single-unit orders

• Timed campaign messages to align with peak audience engagement windows

The Results

• +67% increase in AOV

• 4x higher revenue than previous SMS campaigns

Why It Worked 

The offer was simple, but the execution made it work. Clear, well-crafted campaign messaging put the bundle discount in front of the right customers at the right moment, making the value of buying two bottles immediately obvious. When the campaign communicates well and the incentive is concrete, customers don't need much convincing to add more to their cart. That combination is what turned a standard campaign into a volume driver.