Mac Duggal, a globally recognized fashion brand, saw its two most valuable collection pages underperforming in organic search. To compete with well-established players in the formalwear space, Mac Duggal needed a way to boost visibility, expand keyword reach, and drive qualified organic traffic to these key pages. That’s when GR0 stepped in.

Our Services

• Link Building

• Keyword Expansion

• Anchor Text Optimization

• Technical SEO Support

The Challenge

Despite strong brand recognition, the /evening-gowns and /mother-of-the-bride-dresses pages struggled to rank for highly competitive, non-branded keywords with massive search volume. This limited their ability to capture new customers searching for gowns outside of branded terms, leaving growth opportunities untapped.

The goal:

• Capture competitive, non-branded keywords

• Expand topical authority

• Drive sustainable organic growth beyond paid ads

The Strategy

GR0 launched a link building campaign to boost authority and visibility for the two pages by:

• Securing high-quality, contextually relevant backlinks

• Optimizing anchor text for head terms and long-tail variations

• Expanding keyword coverage to strengthen topical authority

• Prioritizing placements within fashion and lifestyle content

The Results

This focused approach delivered measurable gains:

• 181% increase in total non-branded clicks

• +2,000 new Page 1 keyword rankings across both collections

• 479% increase in non-branded clicks to Evening Gowns

• 8,140% growth in Evening Gowns Page 1 keywords

• 878% growth in Mother of the Bride Page 1 keywords

• 85% increase in non-branded clicks to Mother of the Bride

Visual Representation of Results: YoY Growth

From position 13 → 2 in one year, breaking into the top results for a 17k-search-volume keyword.

From position 29 → 2 in just one year, capturing one of the most competitive keywords in formalwear search.