Mac Duggal, a globally recognized fashion brand, partnered with GR0 in July 2024 to strengthen its digital foundation, enhancing both customer retention and new acquisition. The collaboration focused on expanding organic visibility for key product categories while transforming Email and SMS into powerful drivers of qualified traffic and conversion.

By combining lifecycle marketing excellence with a sophisticated backlinking and authority-building strategy, GR0 helped Mac Duggal reach new audiences, boost engagement, and achieve sustainable, measurable growth across owned digital channels.

Our Services

• Email + SMS Lifecycle Marketing

• A/B and Creative Testing

• Authority Development + Quality Link Building

• Keyword and Topical Expansion

• Technical SEO Consultation

The Challenge

Even with strong brand recognition, Mac Duggal sought to expand visibility beyond branded search terms and reach new audiences across the competitive formalwear and occasionwear categories.

Two of the brand’s most valuable collection areas faced stiff competition from established players, limiting their ability to rank for high-intent, non-branded searches. To capture this demand and drive growth, the brand needed to:

• Transform Email and SMS into true acquisition engines

• Strengthen topical authority through trusted content and backlinks

• Broaden keyword visibility and audience reach

• Build sustainable organic growth beyond paid media

The Strategy

GR0 developed an integrated Organic Growth and Lifecycle Engagement Strategy designed to amplify both customer relationships and search visibility.

Key components included:

• Testing and Optimization: A/B and creative testing to refine message cadence, tone, and design for maximum engagement and brand consistency.

• Lifecycle Channel Expansion: Strengthened Email and SMS touchpoints to re-engage loyal customers and attract new ones with personalized, data-driven messaging.

• Authority Development & Link Building: GR0 executed a high-quality backlinking strategy focused on relevance, credibility, and contextual placement within trusted fashion and lifestyle publications. This effort bolstered domain authority, improved discoverability, and reinforced Mac Duggal’s reputation as a category leader.

• Keyword and Content Expansion: Enhanced thematic depth and search coverage to align with customer intent and broaden organic reach.

Together, these initiatives created compounding benefits — as the brand’s authority grew, so did visibility, engagement, and acquisition efficiency across channels.

The Results

In just over a year, this strategic collaboration delivered record-breaking growth:

• 35% increase in revenue driven by lifecycle marketing

• 250,000+ new users engaged via Email and SMS

• Substantial increase in organic, non-branded search traffic to key product categories

• Hundreds of new first-page keyword rankings and a stronger domain authority profile

• Significant lift in visibility from both search and AI-powered discovery

The combination of quality backlinking and lifecycle excellence created a sustainable growth engine that continues to compound over time.

Testimonial

“GR0’s work has been transformational for us. By focusing on our most strategic collections and executing a holistic digital growth strategy, they helped us move from middle-of-the-pack rankings to leading visibility in our space. The team is collaborative, responsive, and truly invested in our success.” — Emily Greenfield, Director of E-commerce, Mac Duggal

Closing Summary

Through partnership with GR0, Mac Duggal elevated its organic authority and owned-channel performance, achieving record-breaking growth across key digital metrics. GR0’s expertise in ethical, high-quality backlinking ,combined with optimized lifecycle marketing transformed visibility, engagement, and long-term brand equity in a competitive market.